• About
  • Contact
Wednesday, January 20, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home News

Realme Sold 15 million Handsets In The First Year Of Operation In India

Pritish raj by Pritish raj
December 18, 2019
in News, Tech
3 min read
0
Realme India Operation
Share on FacebookShare on Twitter
  • Realme has become India’s fastest-growing smartphone brand, selling 15 million handsets in its very first year of operation in India.

Madhav Sheth, CEO of Chinese handset maker said Realme has become India’s fastest-growing smartphone brand, selling 15 million handsets in its very first year of operation in India and aiming to double next year’s sales.

Realme, which started as an Oppo sub-brand in May 2018, was spun off promptly into a stand-alone company and is now picking up bigger rival Xiaomi with similar price points and segments of 7,000-20,000 devices.

Unlike other Chinese players such as Vivo and Oppo, who are offline focused on channel advertising and offline distribution investments, Realme has been following the market leader’s approach closely and starting from the start online.

Sheth, who together with BBK Group founded the company, said Realme ranks seventh worldwide as the fastest-growing smartphone brand. “We will finish 2019 with revenue of 15 million handsets, the first full year of our operations. We aim to double this in 2020 at least, “he told PTI.

The company controls the market share of 14.3 percent, said International Data Corporation (IDC) citing industry data. According to IDC, Realme has now risen to become India’s fourth-largest smartphone brand in the third quarter. The popularity exploded on the same lines as Xiaomi, who since 2015 has been selling their phones in the region, offering a good price-to-quality ratio on their smartphones.

Realme Phones- Next Big Brand
Realme Phones- Next Big Brand

Xiaomi is the market leader with a 27.1% share, led by Samsung (18.9%) and Vivo (15.2%) in the third quarter, according to IDC. In the third quarter of 2018, Realme had a market share of 3.1 percent.

Realme is present today, starting from India, in 20 markets like China, Southeast Asia, Russia, Europe, he said. “In the Diwali month alone, we sold 5.2 million smartphones,” Sheth said.

Realme shipped 10 million smartphones in the third quarter of 2019, an 808 percent increase in shipments year-on-year, according to Counterpoint Research. During the festive season sales, phones like the Realme C2, Realme 3i and Realme 5 were among the best-selling models of the company.

Counterpoint report says the company now ranks seventh in the global smartphone market.

Offline-only series

Sheth said the company is planning to run an offline-only series for India to be called by the end of this year. The new series will concentrate more on all-rounder user experiences including better battery, touch, and sound (aesthetics) targeted at the mid-premium range.

“We are lining up with more smart, high-performance accessories and trendy design. In 2020, Realme will become a brand of tech lifestyle, “he said.

In India, Realme has four successful product line-ups: C series, Number series, Pro series, and X series.

Realme has a very strong online presence and is already Flipkart’s number 1 product and overall number 2. Across retail markets, the company is also expanding its presence.

This targets offline sales of 30% and online sales of 70%, he said. BBK Electronics also owns smartphone brands from Vivo and Oppo. Realme has already been said to be an independent entity. “We wanted to make it clear that Realme Mobile Telecommunications Private Ltd is already an independent brand and legal entity,” he said on May 4, 2018, adding the brand was established by himself and founder Sky Li.

BBK has a majority stake and a minority interest in the firm, Sheth said without giving any details.

Previous Post

Users Spent Most On Tinder, Netflix and Tencent Among Non-gaming Apps

Next Post

These 5 smartphone brands Dominated The Global Market In 2019

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Tata Group is All Set to Acquire 60% stake in BigBasket
News

Tata Group is All Set to Acquire 60% stake in BigBasket

January 20, 2021
Chinese Billionaire Jack Ma Suspected Missing after Condemning the Chinese Government.
News

Alibaba Share Surges after Jack Ma’s Resurfacing Video

January 20, 2021
Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change
News

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change

January 19, 2021
Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round
News

Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round

January 19, 2021
Hike Messaging App Shuts Down: Vanishes from Play Store and App Store
News

Hike Messaging App Shuts Down: Vanishes from Play Store and App Store

January 19, 2021
Cure.fit Empowers its US Operations with Onyx Acquisition
News

Cure.fit Empowers its US Operations with Onyx Acquisition

January 18, 2021
Next Post
5 Smartphone Brands- Next Big Brand

These 5 smartphone brands Dominated The Global Market In 2019

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

dishtv-next-big-brand

Dish TV & Airtel Digital TV likely to merge by the end of the month

1 year ago
paytm-mall-next-big-brand

Paytm Mall shuts down Warehouses to cut down cost

1 year ago
From Dombivli To LA- Story Of Content Creator Nikunj Lotia

From Dombivli To LA- Story Of Content Creator Nikunj Lotia

3 weeks ago
Reliance Industries RIL Biggest Brand Market cap Rights Issue Donates Market Capitalization- Next Big Brand

RIL Becomes First Indian Company To Hit ₹9 trillion market cap

1 year ago

FOLLOW US

  • 22.3k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Tata Group is All Set to Acquire 60% stake in BigBasket
  • Alibaba Share Surges after Jack Ma’s Resurfacing Video
  • Insights of Arata’s Natural Health Products Journey to Health Industry with Bhasin and Madhok

Instagram

Follow Me!

Latest News

Tata Group is All Set to Acquire 60% stake in BigBasket

Tata Group is All Set to Acquire 60% stake in BigBasket

January 20, 2021
Chinese Billionaire Jack Ma Suspected Missing after Condemning the Chinese Government.

Alibaba Share Surges after Jack Ma’s Resurfacing Video

January 20, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.