- Today in Redmi Note 9 Pro Max sale in the afternoon, Xiaomi saw the phone going out of stock in less than 50 seconds despite anti-china sentiment in India.
Today in Redmi Note 9 Pro Max sale in the afternoon, Xiaomi saw the phone going out of stock in less than 50 seconds despite anti-china sentiment in India.
Indian smartphone shipments grew a modest 4% YoY to reach a little over 31 Million units in Q1 2020, according to the latest research from Counterpoint’s Market Monitor service. January and February shipments grew annually due to new launches and aggressive promotions. However, a steep annual decline in March (-19%) due to the COVID-19 outbreak restricted overall quarter growth to just 4%
India Head of Xiaomi, Manu Kumar Jain revealed via Twitter that the phone went out of stock this week in a matter of seconds and more units will be brought in next week.
Today's sale of #RedmiNote9ProMax was out of stock in less than 50 seconds.
Thank you all for your love and support. 🙏 #NoMiWithouYou
— Manu Kumar Jain (@manukumarjain) June 24, 2020
What is interesting is that while there was an online uproar to boycott Chinese products, Xiaomi still managed to sell out their phone within seconds. Many customers of Xiaomi still want to purchase the phone judging from Manu Kumar Jain’s Tweet replies.
It is worth noting that no official numbers have been released regarding how many units have been sold during this sale. Xiaomi may have sold thousands or hundreds of the Redmi Note 9 Pro Max which is currently unclear.
This is not the first time that smartphones and electronics are sold irrespective of the company and its origin. We’ve seen companies like OnePlus and Xiaomi enjoy great sales over the online movement ‘s height last week.
Recently, Xiaomi launched a range of laptops called the Mi Notebook 14 series which also got a good online response and was sold out in its first sales period.
The fact that Chinese brands’ smartphones and electronics are still selling out is indicative of the fact that sales were not affected. Although # BoycottChineseProducts was a trend on social media due to the tension at the border, the market seems to feel otherwise.
One of the remarkable facts is 99% of Xiaomi phones sold in India are manufactured in the special economic zone of Sri City in Andhra Pradesh and the other in Sriperumbudur in Tamil Nadu. These factories also make phones which are exported to countries like Nepal and Sri Lanka which contribute to the economy and foreign exchange of India. It is also worth pointing out that approximately 65% of Xiaomi phone components come from within the country, resulting in more affordable Indian customer prices.
Not only Xiaomi, brands like Oppo, Vivo manufacture and assemble in India in their respective facilities providing employment to thousands to India.
It will be interesting to see what will be the impact of anti-china sentiment on the smartphone and electronics market.