- Reliance Foundation has been listed on the LinkedIn & Twitter lists of companies whose response to the coronavirus crisis has been the most resonant.
Reliance Industries of Billionaire Mukesh Ambani and his philanthropic arm Reliance Foundation have been listed on the LinkedIn and Twitter lists of companies whose response to the coronavirus crisis has been the most resonant.
“If you’re faced with too much confusion, it can seem like the best thing to do is keep silent. But, many businesses feel that coming forward and communicating frankly to their staff and consumers about their exposure to coronavirus is a powerful way to remain linked, honest and mutually supportive,” LinkedIn said in a blog post.
The listed five top firms whose work has most resonated.
“Power firm Reliance Industries is setting up one of India’s first COVID-19 health centers,” said LinkedIn, posting pictures of the Sir H N Reliance Foundation Hospital setting up a dedicated 100 bedded center at Seven Hills Hospital in Mumbai for patients checking for coronavirus positive.
It also identified L’Oreal pivoting as one of the top five responses, to produce hand sanitizer in short supply.
Sporting goods retailer Decathlon explaining how his snorkeling masks are being modified for improvised ventilators, a LEGO employee quarantined in Wuhan creating comics for children about not being afraid and a GE Healthcare engineer making a dangerous journey to help create ventilators were the other mentions on the list.
“These examples set a high standard because not every organization can set up a health center or help make ventilators, but even small actions can make a difference because businesses should not hesitate to share how they support their employees and help vital staff during these difficult times,” he said, adding the list from reviewing posts on LinkedIn.
Separately Twitter shared a post on ‘Brands Leading The Way-How do brands interact with people during these uncertain times? ‘Brands educate, communicate, support and entertain,’ it said.
Twitter listed Google encouraging teachers on those educating people with helpful, appropriate and actionable inflation, Diageo pleading to make hand sanitizers, The Hindu promoting social distancing, Cisco opening free webinars and Dettol telling you how to protect yourself.
It listed Microsoft, Slack taking all calls together, LinkedIn making recruiting front-line staff simple and Big Bazaar covering daily needs, under a section on how people are searching for ways to stay linked while socially distancing.
It listed Reliance’s announcement of a slew of initiatives on brands assisting in time of need, including a donation of some 500 crores to the PM-CARES Fund to ensure that the nation remains prepared, fed, supplied and linked in these unprecedented times.
Other brands included Zomato launching ‘Feed The Daily Wager,’ Taj Hotels feeding medical workers, Uber launching the driver care fund, and the first customer approach of Oppo India.
On brands entertaining people, it listed Netflix, Durex, Tinder, and Mercedes-Benz.
