- Resso app is the creation of ByteDance who also created the TikTok app.
- While the TikTok app is inclined towards short-video content, Resso app is said to be focused on music streaming which has lately gained momentum in India.
- As of now, Gana and Spotify are the market leaders in India’s music streaming market.
After disrupting the internet and already existing social media apps like Instagram, Snapchat, Facebook & WhatsApp, TikTok’s parent company ByteDance is all ready to dissect the music streaming market with its Resso app.
What Is This Resso App All About?
All of us at some of the other point of time have lip-synced our favorite song and posted the same on our social media. It all started with Dubsmash and slowly all the other apps added this interesting feature.
When things were about to get monotonous, TikTok app popped up which not only generated the hype. But it also grew at a speed that cannot be matched (or surpassed) by any of the existing apps.
ByteDance just realized that it’s time for them to roll out another showstopper app. This time ByteDance company is aiming to disrupt the music streaming market with Resso app by its side.
This project started last year in December as a prototype testing product and later Resso was launched in Indonesia. As of now, Resso app is available on android as well as on iOS.
Users on the Resso app can either enjoy its free platform which comes with advertisements and limitations to listen to music at 128 kbps only. Whereas its premium platform is ad-free where users can listen to music at 256 kbps quality and they can skip tracks.
Premium version of Resso app costs around ₹99 per month (on android) and ₹119 per month on iOS. Nobody knows why ByteDance did price discrimination on android and iOS!
Launching of the Resso app comes after 2 months of serious testing in India and Indonesia.
“India has the largest population of GenZ as compared to any other country globally. With the core of Resso’s target audience being GenZ, it is only logical for the Resso app to make its debut in India. We will discuss additional markets when appropriate.” – Hari Nair, Head of Music Content & Partnership. (Source)
Can Resso Compete with Other Music Streaming Apps?
Resso being dedicated music streaming app, it becomes necessary to have a user-friendly platform, with added features that no existing app has along with a plethora of music across all genres.
As of now, Resso app has not disclosed how many tracks are there on the platform but sources have confirmed that Resso app has tied up with Sony Music, Entertainment, Warner Music Group, Merlin and Beggars Group, T-Series, Saregama, Zee Music, YRF Music, Times Music, Tips, Venus, Shemaroo, Speed Records, Anand Audio, Lahiri Music, Divo and Muzik 247.
Resso app might not be leading in terms of number of tracks and diversity of genres on its platform (for now). But since the app is backed up by TikTok which is people’s favorite non-gaming app in India and in the US, Resso has got all support, love and clicks already.
To date, the number of downloads of Resso app crossed 1 million (iOS and Android) when it’s present in just 2 countries. 600,000 downloads are there from India and the other 400,000 downloads are from Indonesia (SensorTower).
“All our marketing efforts are focused towards building a strong community of passionate music fans. The idea is to have a digital-first approach wherein we identify the right set of groups and reach out to them.” – Hari Nair.
Music Streaming Market in India
The music streaming market in India has fierce competition. An app might gain all the limelight and downloads one night, and the other night it could turn out to be a drastically failed project.
Resso app will compete against Spotify, Gana, JioSaavn, Apple Music and YouTube Music. Gaana became the 1st music service app to cross the mark of 150 million monthly active users in India.
JioSaavn has not less than 100 million active users in India. A report by the Indian Music Industry mentioned that till last year, some 67% of people in India still listened to pirated music – which is much higher than the global average of 27%.
Revenue from music streaming is expected to show an annual growth rate of 8.3%. This clearly indicates that the music streaming market in India might touch the mark of $334 million by 2024.
With this huge potential, this music streaming app has got all the cards by its side to dominate the game. The only thing we have to see is if it will be able to withstand fierce competition by existing giants.
Summing Up:
If Resso app bagged 1 million downloads in just 2 countries (when the app is said to be on prototype testing), I guess potential and opportunity both are on its side.
Music streaming apps need to have 3-4 things that make them different from others. First is the number of music and a number of genres available on the platform. Secondly, how the app’s AI suggests music and how users discover all the crazy music which they could never have discovered anywhere else. Third, being its user interface and last but not the least, its added benefits, features and costs!
For now, it seems like Resso is showing positive growth, but only time will tell if it will be able to surpass the competitive environment and turn out to be as big as the TikTok app is.
