- Restaurants in Gurgaon are removing themselves from different food aggregator apps and their loyalty programs such as Zomato Gold, EazyDiner Prime.
- More than 300 restaurants just in Gurgaon said that they are logging out of these offer driven paid membership programs such as EazyDiner (Prime), MagicPin, Zomato (Gold).
Restaurants in Gurgaon are removing themselves from different food aggregator apps and their loyalty programs such as Zomato Gold, EazyDiner Prime, Dineout, Nearby, and Magicpin. This is seen as clear unrest between the Indian restaurant industry and India’s reservation and discounted membership platforms.
The restaurants are using #Logout to mark their silent protest against these membership programs that allow users to get involved in bargains such as ‘one plus one’ on drinks and food on their in-restaurant bills.
These apps definitely help restaurants in luring users for the dining option but it also the business due to deep discounts said National Restaurant Association of India (NRAI) which is leading the protest.
More than 300 restaurants just in Gurgaon said that they are logging out of these offer driven paid membership programs such as EazyDiner (Prime), MagicPin, Zomato (Gold).
The restaurants who are part of the NRAI in cities of Delhi and Mumbai said they would remove themselves from these platforms and apps too.
The move is likely to gather pace in other cities as well during the week, as restaurants across the board join in, said Rahul Singh, president, National Restaurant Association of India (NRAI).
The local bodies of the association were informing restaurants and making the necessary arrangements on Wednesday evening, Singh said.
However, they will keep themselves listed on delivery and search platforms such as UberEats, Swiggy and Zomato.
Singh also mentioned that dine-in industry is going into loss and getting endangered by such deep discounted programs as the discounts are being funded by restaurants themselves.
This anger is justified because it comes at a time when the restaurant chains are already under pressure due to higher rentals, the slowdown in user emotion and removal of input tax credit under revised GST.
The food-tech ecosystem of India has been gaining popularity and inviting the interest of investors especially now that more people are eating out and ordering home. This has led to a revolution with more companies offering discounts and benefits tied to dine-in and delivery of food.
For example, EazyDiner offers regular customers of its loyalty program Prime savings of Rs. 50,000 a year at some of the most premium restaurants. The deep discounts lead to heavy losses at premium restaurants because of its not only food but all the other services.
