• About
  • Contact
Friday, April 23, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Food

Restaurants Protest Against Programs Such As Zomato Gold, Logout Of Platforms

Pritish raj by Pritish raj
August 16, 2019
in Food, Industries
2 min read
0
Zomato-Gold_Next-Big-Brand

Zomato-Gold_Next-Big-Brand

Share on FacebookShare on Twitter
  • Restaurants in Gurgaon are removing themselves from different food aggregator apps and their loyalty programs such as Zomato Gold, EazyDiner Prime.
  • More than 300 restaurants just in Gurgaon said that they are logging out of these offer driven paid membership programs such as EazyDiner (Prime), MagicPin, Zomato (Gold).

Restaurants in Gurgaon are removing themselves from different food aggregator apps and their loyalty programs such as Zomato Gold, EazyDiner Prime, Dineout, Nearby, and Magicpin. This is seen as clear unrest between the Indian restaurant industry and India’s reservation and discounted membership platforms.
The restaurants are using #Logout to mark their silent protest against these membership programs that allow users to get involved in bargains such as ‘one plus one’ on drinks and food on their in-restaurant bills.
These apps definitely help restaurants in luring users for the dining option but it also the business due to deep discounts said National Restaurant Association of India (NRAI) which is leading the protest.
More than 300 restaurants just in Gurgaon said that they are logging out of these offer driven paid membership programs such as EazyDiner (Prime), MagicPin, Zomato (Gold).
The restaurants who are part of the NRAI in cities of Delhi and Mumbai said they would remove themselves from these platforms and apps too.
The move is likely to gather pace in other cities as well during the week, as restaurants across the board join in, said Rahul Singh, president, National Restaurant Association of India (NRAI).

Zomato Gold- Next Big Brand
Source- ET

The local bodies of the association were informing restaurants and making the necessary arrangements on Wednesday evening, Singh said.
However, they will keep themselves listed on delivery and search platforms such as UberEats, Swiggy and Zomato.
Singh also mentioned that dine-in industry is going into loss and getting endangered by such deep discounted programs as the discounts are being funded by restaurants themselves.
This anger is justified because it comes at a time when the restaurant chains are already under pressure due to higher rentals, the slowdown in user emotion and removal of input tax credit under revised GST.
The food-tech ecosystem of India has been gaining popularity and inviting the interest of investors especially now that more people are eating out and ordering home. This has led to a revolution with more companies offering discounts and benefits tied to dine-in and delivery of food.
For example, EazyDiner offers regular customers of its loyalty program Prime savings of Rs. 50,000 a year at some of the most premium restaurants. The deep discounts lead to heavy losses at premium restaurants because of its not only food but all the other services.

Tags: Eazydiner PrimeMagicpinZomato Gold
Previous Post

After testing cloud kitchens, Oyo launches coffee chain The French Press

Next Post

Paytm to offer content, news, short videos live TV from next month

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Industries

Apple Tops the List of Top 50 Most Innovative Companies: BCG Study

April 19, 2021
Pine Labs Acquires Fave in Deal Valued over $45 Million
Case Study

Pine Labs – Transforming the Digital Transaction Environment

April 17, 2021
Gupshup Raises $100 Million, Joins Unicorn Club
Case Study

Gupshup: Providing Secured Feature Rich Bot Platforms to its Clients

April 17, 2021
60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect
Case Study

60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect

April 16, 2021
Sachin Bansal’s Chaitanya India Fin Credit Applies for Universal Bank License
Industries

Sachin Bansal’s Chaitanya India Fin Credit Applies for Universal Bank License

April 16, 2021
Vahdam India Recorded a 110% YoY Growth in FY21
Food

Vahdam India Recorded a 110% YoY Growth in FY21

April 15, 2021
Next Post
Paytm

Paytm to offer content, news, short videos live TV from next month

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Linkedin India - NextBigBrand

LinkedIn promotes Ashutosh Gupta as new Country Manager

2 years ago
Dr Subhash Chandra source newslaundry

ZEE stake sale: Comcast-led consortium inches closer to buy Subhash Chandra owned company

2 years ago
Maruti Suzuki Loss Alto- Next Big Brand

Maruti Suzuki Alto Becomes Best-selling Model For 16th Straight Year

10 months ago
Smart TV- Next Big Brand

SmartPhone Brands Enter Smart TV Segments With New Age TVs

2 years ago

FOLLOW US

  • 34k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • CoinSwitch Kuber Raises $25 Million at a Valuation of $500 Million
  • WazirX: Representing India at Global Cryptocurrency Market
  • Instamojo- Providing the Online Payment Gateways to MSMEs

Instagram

Follow Me!

Latest News

CoinSwitch Kuber Raises $25 Million at a Valuation of $500 Million

April 22, 2021
WazirX: Representing India at Global Cryptocurrency Market

WazirX: Representing India at Global Cryptocurrency Market

April 22, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.