- Roposo, India’s video social media site, expects to see nearly 1 crore new users enter its network by themselves today after the TikTok ban.
Roposo, India’s video social media site, expects to see nearly 1 crore new users enter its network by themselves today, just one day after India’s government declared a ban on 59 Chinese devices, one of which was TikTok.
Speaking to News18, Roposo ‘s co-founder and chief executive officer, Mayank Bhangadia, says, “We have been witnessing a massive growth in traffic since morning, the nature of which we have not seen before. The surge has begun since last night, and we plan to ride this wave by the end of the day to add close to 1 crore new users to Roposo.
The ban on Chinese short video social media sites, such as TikTok, Likee, Bigo Live, Vigo Video, and Helo, has reportedly provided a major boost to Roposo, which has 65 million users on its website. Bhangadia says it is local content creators that are one of the key reasons behind this growth spurt. He says, “We’ve developed our platform from the ground-up holding content creators at the forefront over the last four years. We have more than 30 platforms or topics where producers of original content publish their work.’
Bhangadia also says that, in terms of social video applications, Roposo provides the best business model for content creators in India. “We don’t just reward our top creators of content – our model is such that even smaller creators can benefit well, despite the exposure on our site they are receiving. Post the ban, more creators join our platform, and encourage their followers to join them on our platform as well, which is boosting our numbers, “he said.
Currently, Roposo has over 65 million users on its platform, with more than 25 million active monthly users. Bhangadia says that thanks to its parent company, Glance, which is owned by an Indian startup, InMobi, its reach is much greater. “Glance has a daily user base of more than 100 million active users, and content from Roposo is fed into the Glance lock screens. Our coverage is now more than 125 million active users every day, “he adds.
Moving forward, Bhangadia says he believes these figures to change rapidly in the days ahead. He expects this surge to continue in the days ahead, as more users are likely to look for alternative platforms to post content on.
Roposo will compete with other Indian social media sites like Chingari, and with the more developed ShareChat. While the formerly reported numbers such as more than 1 million video views by its users in 30 minutes, ShareChat currently has more than 60 million active monthly users on its site, making it the largest Indian social media network out there right now.