• About
  • Contact
Wednesday, January 20, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Case Study

Salman Khan- An Actor Worth $55.8 Million Of Brand Value

Pritish raj by Pritish raj
December 27, 2019
in Case Study, Media
3 min read
0
Salman Khan Pepsi- Next Big Brand

Salman Khan Pepsi- Next Big Brand

Share on FacebookShare on Twitter
  • The brand Value of Salman Khan is $55.8 Million as estimated by Duff & Phelps.

Big brands rely heavily on celebrity endorsements in this digital era to advertise the products and services of their brand nationally and internationally. As the craze for Indian cinema is known worldwide, advertisers use the influence of the medium actors ‘ core representation.

One of the busiest celebrities as a brand endorser is the Bollywood actor Salman Khan, who turns 53 today. Especially during this period of his career, which is considered the peak time of Khan, brands are willing to invest more just in order to get Salman Khan on board.

For several brands, he could be seen advertising, increasing the brand’s recognition and visibility through its power of stardom.

Brands could be seen using the popularity and stardom power of Salman Khan to attract a wide audience and increase the value of their brand. After the establishment of his first brand, “Being Human,” Khan himself was also very successful in his entrepreneurial journey. Khan has recently been in the headlines to invest in health and real estate divisions.

Salman Khan Thums Up Ad- Next Big Brand
The Ad by Salman Khan for Thums UP

Having advertised for Campa Cola, Limca Soft Drink, Hero Honda bikes, and Double Bull shirts well before entering the movie Industry, Khan was associated as a brand. He never showed any interest in promoting himself as a brand even after he became a celebrity, but in 2002 he was signed with Thums Up and continued until his contract was ended. Khan was succeeded by Akshay Kumar later. He was later the brand ambassador of the Mountain Dew soft drink with whom he finished the contract in December 2010, and he endorsed Thums Up again, but shortly after he finished the contract. He’s now Pepsi’s brand ambassador.

He has also become the travel website’s brand ambassador, Yatra.com, making him a shareholder as well. He is also the History Channel’s face and the new brand ambassador for Suzuki motorcycles, he previously endorsed Red Tape Shoes, and now Relaxo Hawaii Khan is also the brand ambassador for the Wheel detergent brand. He also appeared with his brother Sohail Khan for Chlormint, a gum brand. A jewelry company, Sangini with Kareena Kapoor, was also created by the star.

Including Dixcy Scott’s innerwear brand and BlackBerry Playbook tablet, Britannia’s tiger biscuits are Salman’s new endorsement. He is also the founder of the Revital of Ranbaxy, substituting for Yuvraj Singh. He also has Rotomac Pen and SF Sonic Batteries endorsements in addition to these brands. Now Khan has been roped in as the Dubai-based fashion label’s brand ambassador Splash and has also been named as the brand ambassador for Astral Poly Technik Ltd, the country’s leading manufacturer of plumbing and drainage systems.

Khan is also the brand ambassador of Bombay Municipal Corporation’s (BMC) civil body campaign against open defecation in Mumbai and has also been endorsed by the brand Safety and Surveillance, CP PLUS as their CCTV ambassador. Together with Amitabh Bachchan, Khan is now the second spokesperson for’ Emami Safe & Tasty,” Himani Best Choice’ and’ Rasoi’ apart from’ Bake Magic.’

In 2018, Duff & Phelps in its celebrity report, Bold & Beautiful ranked Salman at 6 positions. The estimated brand value of $55.8 Million.

Recently, Salman Khan signed with Pepsi. Pepsi’s summer 2020 campaign will be based on Khan’s upcoming action comedy film Dabangg 3, the spokesman said. Some marketing experts expressed surprise at the move of PepsiCo, considering Khan’s macho image vis-à-vis Pepsi’s more romantic, playful image, plus the age of the actor and some of the controversies with which he was associated.

We wish Salman Khan A very Happy Birthday to the Superstar.

Previous Post

Annual Travelopedia 2019 By OYO- Insight Report

Next Post

Brand Value Of IPL Increased To ₹ 47,500 crores: Duff & Phelps

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry
Case Study

Lava Mobiles: Planning a Strong Comeback in the Smartphone Industry

January 17, 2021
18 Year Old Josh Richards Journey to Tiktok Star, Actor, Entrepreneur, Investor, and Musician
Case Study

18 Year Old Josh Richards Journey to Tiktok Star, Actor, Entrepreneur, Investor, and Musician

January 11, 2021
Maggi: Journey of a Foreign Brand to Indian Kitchens
Case Study

Maggi: Journey of a Foreign Brand to Indian Kitchens

January 5, 2021
The Rise and Downfall of the World Known Indian Automobile Designer Dilip Chhabria
Case Study

The Rise and Downfall of the World Known Indian Automobile Designer Dilip Chhabria

January 1, 2021
Top 10 Indian Startups Of 2020- Editor’s Choice
Case Study

Top 10 Indian Startups Of 2020- Editor’s Choice

December 30, 2020
Bewakoof: Entrepreneurship Journey of two IITians to Leading Quirky Fashion Apparels
Case Study

Bewakoof: Entrepreneurship Journey of two IITians to Leading Quirky Fashion Apparels

December 28, 2020
Next Post
Brand Value Of IPL Increased To ₹ 47,500 crores: Duff & Phelps

Brand Value Of IPL Increased To ₹ 47,500 crores: Duff & Phelps

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Publishing Platform Pratilipi Acquires Podcast Company IVM Podcasts

Publishing Platform Pratilipi Acquires Podcast Company IVM Podcasts

2 months ago
freshworks logo

From a Single Product to Challenging the Giants of IT – Here is the Story of Freshworks

2 years ago
Apple Store Grossed $50 Bn. Last Year. But It’s Growth Is Slowing Annually.

Apple Losses Went as High As $42 Billion in Market Cap in Last 30 Days

10 months ago
Mitron Funding Views App Million Downloads Banned- Next Big Brand

Mitron Clocks 9 Billion Video Views & Records 33 Million Downloads

6 months ago

FOLLOW US

  • 22.3k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Tata Group is All Set to Acquire 60% stake in BigBasket
  • Alibaba Share Surges after Jack Ma’s Resurfacing Video
  • Insights of Arata’s Natural Health Products Journey to Health Industry with Bhasin and Madhok

Instagram

Follow Me!

Latest News

Tata Group is All Set to Acquire 60% stake in BigBasket

Tata Group is All Set to Acquire 60% stake in BigBasket

January 20, 2021
Chinese Billionaire Jack Ma Suspected Missing after Condemning the Chinese Government.

Alibaba Share Surges after Jack Ma’s Resurfacing Video

January 20, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.