- The brand Value of Salman Khan is $55.8 Million as estimated by Duff & Phelps.
Big brands rely heavily on celebrity endorsements in this digital era to advertise the products and services of their brand nationally and internationally. As the craze for Indian cinema is known worldwide, advertisers use the influence of the medium actors ‘ core representation.
One of the busiest celebrities as a brand endorser is the Bollywood actor Salman Khan, who turns 53 today. Especially during this period of his career, which is considered the peak time of Khan, brands are willing to invest more just in order to get Salman Khan on board.
For several brands, he could be seen advertising, increasing the brand’s recognition and visibility through its power of stardom.
Brands could be seen using the popularity and stardom power of Salman Khan to attract a wide audience and increase the value of their brand. After the establishment of his first brand, “Being Human,” Khan himself was also very successful in his entrepreneurial journey. Khan has recently been in the headlines to invest in health and real estate divisions.
Having advertised for Campa Cola, Limca Soft Drink, Hero Honda bikes, and Double Bull shirts well before entering the movie Industry, Khan was associated as a brand. He never showed any interest in promoting himself as a brand even after he became a celebrity, but in 2002 he was signed with Thums Up and continued until his contract was ended. Khan was succeeded by Akshay Kumar later. He was later the brand ambassador of the Mountain Dew soft drink with whom he finished the contract in December 2010, and he endorsed Thums Up again, but shortly after he finished the contract. He’s now Pepsi’s brand ambassador.
He has also become the travel website’s brand ambassador, Yatra.com, making him a shareholder as well. He is also the History Channel’s face and the new brand ambassador for Suzuki motorcycles, he previously endorsed Red Tape Shoes, and now Relaxo Hawaii Khan is also the brand ambassador for the Wheel detergent brand. He also appeared with his brother Sohail Khan for Chlormint, a gum brand. A jewelry company, Sangini with Kareena Kapoor, was also created by the star.
Including Dixcy Scott’s innerwear brand and BlackBerry Playbook tablet, Britannia’s tiger biscuits are Salman’s new endorsement. He is also the founder of the Revital of Ranbaxy, substituting for Yuvraj Singh. He also has Rotomac Pen and SF Sonic Batteries endorsements in addition to these brands. Now Khan has been roped in as the Dubai-based fashion label’s brand ambassador Splash and has also been named as the brand ambassador for Astral Poly Technik Ltd, the country’s leading manufacturer of plumbing and drainage systems.
Khan is also the brand ambassador of Bombay Municipal Corporation’s (BMC) civil body campaign against open defecation in Mumbai and has also been endorsed by the brand Safety and Surveillance, CP PLUS as their CCTV ambassador. Together with Amitabh Bachchan, Khan is now the second spokesperson for’ Emami Safe & Tasty,” Himani Best Choice’ and’ Rasoi’ apart from’ Bake Magic.’
In 2018, Duff & Phelps in its celebrity report, Bold & Beautiful ranked Salman at 6 positions. The estimated brand value of $55.8 Million.
Recently, Salman Khan signed with Pepsi. Pepsi’s summer 2020 campaign will be based on Khan’s upcoming action comedy film Dabangg 3, the spokesman said. Some marketing experts expressed surprise at the move of PepsiCo, considering Khan’s macho image vis-à-vis Pepsi’s more romantic, playful image, plus the age of the actor and some of the controversies with which he was associated.
We wish Salman Khan A very Happy Birthday to the Superstar.