It is very rare when a designer’s identity overpowers a brand. If you talk about the genesis colors, average buyers will not entertain you. On the other hand, the name Satya Paul will find a positive response from the shoppers. He is a well-known name among fashion maniacs. Yesterday, he died in Coimbatore at the age of 79.
Satya Paul Journey to a Well Known Brand
Paul is an inspiration for the fashion industry. He founded a clothing brand in his own name in 1985. Before launching his brand, in 1980, he founded the first saree boutique in India. He is truly a torchbearer of Make in India for a long time.
After collaboration with Genesis colors, the Satya Paul brand became the leading fashion brand in India. Genesis was founded in 2002. In collaboration with Puneet Nanda, Sanjay Kapoor founded Genesis Colors Pvt Ltd. Paul’s son Puneet Nanda was the creative director of Satya Paul till 2010.
Satya Paul was born in a small town in Pakistan. He shifted his base to India after the partition. He revamped the Indian traditional apparel. Satya Paul brand is a well-known name in the Saree industry. Other than saree designs, Paul also got popularity with traditional kurtas and other related apparel.
Satya Paul brand is mainly known for ladies’ wear. Ladies Scarves, clutches, and handbags also got immense popularity. Under the men section, Paul introduced men accessories like belts, wallets, neckties, etc.
Satya always remained in the news for his extraordinary work. In general, he was a shy man.
Satya Paul Brand Recognition
He was a known designer in the Bollywood fraternity. His designer sarees were sported by top-level actresses like Aishwarya Rai, Mandira Bedi, Dia Mirza, and many more.
Masaba Gupta who is a world-known fashion designer worked under the Satya Paul brand. Masaba is a daughter of West Indies cricket legend Viv Richards and the Bollywood actress Neena Gupta.
Masaba was the youngest fashion director at Satya Paul. She praised Satya Paul’s work on different occasions. She described her journey with fashion maniac Satya Paul as an eye-opener.
Satya Paul brand is popular worldwide despite its local appeal. The last 20 years were a golden period for the fashion industry. Different fashion designers established themselves in the industry but nobody could replace the mighty Satya Paul.
He was also awarded International Asian Fashion Awards 2010 in London under the category of ” Outstanding Contribution to the Fashion Industry”.
Paul was also closely connected with Sadhguru. He was an advocate of Spirituality. On his demise, Sadhguru also shared a tweet, saying, “Satya Paul, a shining example of what it means to live with immeasurable passion and unrelenting involvement. The distinct vision you brought to the Indian fashion industry is a beautiful tribute to this. A privilege to have had you amongst us. Condolences & Blessings.”
His son Nanda also posted a message on Facebook about the shocking demise of Satya Paul.
Apart from his brand success, most people know him as a seeker. He attended different sessions of J. Krishnamurthy in the early 1970s. Then he followed Osho. After coming in touch with Sadhguru, he started yoga. Since 2015, he was a regular member of Isha Yoga Center founded by Sadhguru.