- Online marketplace Snapdeal said from this year’s first two sales editions it witnessed a 50 percent growth over last year and is optimistic that the momentum will continue in the third and final sales of Snap Diwali starting from Friday.
- The first time users soared through cities such as Nashik, Surat, Chandigarh, Panaji, and Guwahati, and the first-time users ‘ overall growth was 2.3 fold YoY.
Online marketplace Snapdeal said from this year’s first two sales editions it witnessed a 50 percent growth over last year and is optimistic that the momentum will continue in the third and final sales of Snap Diwali starting from Friday.
According to a company statement, during the ongoing sales, two out of five buyers who bought in the Diwali sales came back to take advantage of the attractive offers for another purchase.
For Snapdeal, this Diwali continues its strong performance, with orders consistently more than 1.5 times the last Diwali’s. About 90% of the orders issued so far from non-metro cities such as Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla, Guwahati, Roorkee, Hazaribagh, Khammam, Tezpur, etc.
The first time users soared through cities such as Nashik, Surat, Chandigarh, Panaji, and Guwahati, and the first-time users ‘ overall growth was 2.3 fold YoY.
Working closely with its seller partners & logistics companies, Snapdeal has already sent out 97 percent of Diwali’s sales orders to fulfill orders in advance of the upcoming festivities.
An interesting trend that emerged this year is buyers from metro stations such as Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, Ahmedabad and Kolkata using Snapdeal to send Diwali gifts back home in Uttar Pradesh, Uttarakhand, Bihar, Odisha, West Bengal and Himachal Pradesh to their families.
These gifts were sent to small towns like Khalgaon & Sangrampur in Bihar, Tato in Odisha, Rampur in Himachal Pradesh, etc.
“The trend of users buying gifts on Snapdeal and sending them back home to their families is something that began last year and has risen sharply this year, according to Snapdeal. The number of such gifts has already tripled this year and we expect more such orders over the next few days. “Among the highest trend items for gifts sent home are clothing with sarees, sweaters and children’s clothing which accounts for the bulk of this and home-use products such as steel utensils, copper flask-tumblers, quilts, blankets, and bedsheets.
Recently, A Forrester Research report predicted that e-commerce companies would generate sales of around $4.8 billion during the festive season this year. RedSeer also announced that festive sales growth in e-commerce in 2018 was more than twice the average annual increase in e-commerce site revenues. The study also expected a similar sales leap this year.
