Spotify India turned a social media joke in reality when they heard one user and changed their social media DP for a day.
After a Twitter user posted how his colleague exclaimed “Spotify” after seeing the biscuit, Spotify India changed its profile image on Twitter to that of the Britannia Good Day biscuit.
Harsha had tweeted an image of a Britannia Good Day biscuit with an eerie similarity to the Spotify logo with the caption, “I offered my colleague a Good Day biscuit and he shouted, ‘Spotify!’ I can’t discern it now.
I offered a Good Day biscuit to my colleague and he exclaimed "Spotify!". Now I can't unsee it. pic.twitter.com/a6IChxEThj
— Harsha (@tapanguchi) June 25, 2020
The tweet had over 2,5 thousand retweets and 17 thousand likes, with hilarious reactions flooding over the comment section. Spotify noticed the user on Twitter, took note of their feedback, and responded in a day by changing their logo, showing how crucial it is to listen to the social media users.
Many of you shared the trending tweet by @tapanguchi on the similarity between the Spotify logo and everyone's fav Good Day biscuits. We decided to have some fun too! Check out @spotifyindia's new dp 😉 pic.twitter.com/BsBe7sbrT6
— vasundhara_9 (@Vasundhara_9) June 26, 2020
After Spotify India changed Dp, Britannia commented on the thread saying, “Well, our crunchy and buttery #GoodDay Cookies always hit the right “spot”… So, coincidence?!”, while Spotify India commented saying, The playlist that deserves that cookie.
Well, our crunchy and buttery #GoodDay Cookies always hit the right "spot"… So, coincidence?! ????
— Britannia Industries (@BritanniaIndLtd) June 25, 2020
This remains one of the interactions which keep on going among brands and customers or sometimes between brands and brand on Social Media. Social Media is a new medium for the brands to praise their consumers and to keep them updated through regular posts and other content. On the other hand, consumers also have a platform where they interact with brands on a personal level which keeps the relation healthy.
— Reliance Jio (@reliancejio) June 12, 2020
This one got me laughing. This banter came after the partnership of Reliance Jio and Amazon Prime for streaming.
Rapid use of social media for branding and marketing has turned out to be very helpful and sometimes very dangerous for brands. A lot of brands are hyperactive on social media such as Zomato, Swiggy, Durex, Paytm, PhonePe, Netflix, Amazon, Tinder, and many more. While this hyperactivity gives you a brilliant presence on social media, the goof ups also create a negative image which leads to trolling several times.
Older brands and government organizations are also using social media and memes to create awareness. Organizations such as Mumbai Police & Bengaluru use social media to create awareness among the youth.
— Mumbai Police (@MumbaiPolice) June 26, 2020
This is one of the tweets from Mumbai Police to create awareness against drugs.
Social Media is a really powerful tool these days for branding and marketing. If you know how to use it creatively, BAM! You hit the jackpot.