The much-awaited move has been finally made by the Swedish online music streaming service, Spotify, as it finally reported that it will be launching its services in India by the end of January 2019. According to a report by Entrackr, earlier in November 2018, the company has been planning to launch its services in India in May 2019 with 30 days of free trial for new members.
Spotify CEO, Danial Ek had confirmed the development. He also confirmed the claims that the firm has opened an office in Mumbai and also has already recruited approximately 300 employees for the groundwork.
In line with this recent announcement, Spotify India has also the appointment of Neha Ahuja, an ex-Vodafone employee, as their Head of Marketing.
At Vodafone India, she was Vice President of Marketing, a role she held for almost 4 years. She has been responsible for driving brand communications, digital and brand associations at Vodafone for that whole duration.
In her various roles in various organizations, Ahuja has also supported Marketing Recruitment and new hire onboarding programmes. She has coordinated multiple training on developing functional and behavioral skill sets and is a certified trainer in ‘Segment Marketing’ from Oxford School of Marketing.
Prior to Vodafone, she was associated with Procter & Gamble for more than fourteen years and was Marketing Manager of the Oral Care division before she moved on. In her role at Proctor & Gamble, she was responsible for driving the top-line growth, strengthening market share and building brand equity drivers while improving the bottom line for the Toothbrush Portfolio in India.
She has gained extensive experience in the Telecom and FMCG segments industry in her career which has spanned more than 17 years.
The online music streaming giant will be launching without major groups like Sony, Universal and Warner since they have no big presence in the country, it has instead decided, to roll out its content in partnership with T-Series
With the launch, that is expected to take place in Mumbai on 31st of January, Spotify plans to launch its services in five languages with a wide-ranging library of more than 160,000 tracks from various genres including Bollywood, regional, non-movie albums and songs from emerging independent artists.
With its scheduled launch in India, Spotify will directly be in competition with companies like Gaana, Saavn, Hungama, and Airtel Wynk. It will also be going head to head with international music giants like Apple Music, Amazon Music, and Google Play. According to a report by Deloitte, a consulting firm, the number of online music listeners is expected to climb to a whopping 273 million by the end of the year 2020.