Podcast popularity has grown exponentially in recent years. Spotify is one of the podcast platforms that has got huge fan base globally. Now, Spotify is establishing itself among Indian podcast lovers. To do that, Spotify has planned to host Allahbadia who is the first independent creator from the country to be associated with Spotify through its exclusive podcasts.
About Allahbadia and Spotify Tie Up
Now, you can listen to ‘The Ranveer Show’ on Spotify exclusively. It is due to a recent collaboration between Ranveer Allahbadia and Spotify. his popular podcast, The Ranveer Show.
Ranveer who is also known as Beerbiceps is the independent creator. He is the first individual creator who has signed a deal with Spotify.
The Ranveer Show was Launched in 2019 by him. Most of his listeners are in the age group of 18-27 years. The talk show covers multiple categories including career guidance, fitness tips, lifestyle choices, the mystery around parallel universes etc.
Ranveer has also welcomed global icons including Andre Agassi, Ayushmann Khurrana, Arnold Schwarzenegger, Saif Ali Khan, Sudha Murthy, AR Rahman, Abhishek Bachchan, Gaur Gopal Das, Priyanka Chopra, Ronnie Screwvala, Brett Lee, Glenn McGrath, Jay Shetty amongst others.
Taking about the recent collaboration, Amarjit Batra, Managing Director – India, Spotify, said:
“We are always on the lookout for local content and creators that strike a chord with our listeners, and The Ranveer Show is one such podcast that’s proved its relevance time and over again. It’s consistently featured in the Top Podcast charts on Spotify, and we think it has the potential to find new listeners deeper in the Indian market, as well as among listeners in other Spotify markets. We are in India for the long term and will continue to seek and invest in content that resonates with our listeners.”
Ranveer Statement about Collaboration and Audio Platform Popularity
Ranveer Allahbadia is also quite excited by the exclusive partnership with Spotify. It will help him to grow his fan base further due to Spotify global presence.
Talking about Spotify, he said:
“I am super excited to join hands with Spotify on this association. I feel like they are just the right partners to work with to take the podcast to the next level. Hopefully, this move will be a stepping stone for thousands of budding podcasters in the country too. Whether it is a bigwig like Joe Rogan or a regional or niche creator, Spotify has pioneered the space of podcasting and covered both ends of the spectrum.”
He further added:
“For me, being able to connect with millions of people on a platform like this will be an exciting experience. I think many people will agree when I say that the future of audio in India is finally here.”
Not only Ranveer but Spotify has also collaborated with four other major podcast creators in India.
Hindi podcast God is not fair? by social entrepreneur Vivek Sharma, who talks about mental health issues and solutions.
Storyteller Indian Noir has also signed a deal with Spotify. He is popular for his podcast show ‘Fear FM’ that is a thrilling psychic show.
Yours Positively by Tamil creator, Poonghuzali Sundaram and Sameer Goswami are the other two recent podcast creators who have signed an exclusive deal with Spotify.
Since 2020, internet users have shown immense interest in audio streaming platforms. The popularity of Clubhouse, Twitter Spaces are recent examples of how audio media is dominating. Facebook has also announced multiple audio-based products recently after looking at the audio popularity. Currently, the Spotify platform has over 2.6 million podcast titles available for its users.