Sprite Is Most Selling Soft Drink Brand Of India Followed By Thums Up & Pepsi

• Sprite is the most selling soft drink brand in India followed by Thums Up and Pepsi. This list dominated by Coca Cola with 6 brands.

The beverage group contributes 8-9 percent to the Indian FMCG industry, according to a survey. The business is rising at 20-23 percent, and by 2020 it is projected to be three times the current size. The recent liquor ban could turn the game in favor of non-alcoholic beverages and can drive more growth than the forecast predicted.

In 1970, before leaving the nation in 1977, Coca Cola introduced Indians to the taste of cola due to changes in government policies. Coca Cola’s stiff competition then took over the reins by introducing new carbonated drinks including Thumbs Up, Gold Spot and Limca.

The dominance of Parle, however, only lasted until 1990, when Coca Cola and Pepsi forayed into the Indian market. Today, together, Coca Cola and Pepsi contribute to more than 60 percent of the carbonated beverage market. The rest is managed by the local brand’s Parle, Dabur, Bisleri, and others.

Over the past few years, however, non-cola aerated drinks have gained popularity, particularly those with a fruit element. Those brands are also keen to enter this new market, too. While carbonated drinks are collapsing under recession, and sales have plunged as more and more people are moving to juices and other health drinks.

Here are the top 10 selling soft drink brands in India-

1. Sprite– In the year 1999 Sprite entered the Indian market. Sprite, born in the USA in the year 1961. Within 10 years on the Indian market, Sprite has overtaken Pepsi and now this lemon-flavored soda is India’s largest soft drink brand.
2. Thums Up– Thums Up, in India, is a cola brand. The logo is a thumbs up in red. In 1977 it was introduced to counter the withdrawal of India’s The Coca-Cola Company. Coca-Cola later acquired the brand and re-launched it to compete against Pepsi. It is one of the Indian market’s bestselling soft drinks.
3. Pepsi– Pepsi is a carbonated, PepsiCo-made soft drink. Originally invented and developed by Caleb Bradham in 1893 and launched as Brad’s Drink, in 1898 it was renamed Pepsi-Cola and shortened to Pepsi in 1961.
4. Coca Cola– Coca Cola was India’s biggest cold drink brand before PepsiCo. But it was PepsiCo which took over. Nevertheless, Coca Cola’s popularity is not less and is currently in fourth place. Coca Cola has more brands in different flavors, such as Limca, Sprite, and Fanta.
5. Limca– Limca is Coca Cola’s brand and this lemon soft drink enters the list in the fifth position in India’s most marketed soft drink brands. The formula does not contain fruit but instead relies on artificial flavors.
6. Mirinda– Mirinda is from Spain and is now owned by PepsiCo, and was introduced in 1991 in India. This soft drink with orange flavor is the formidable rival to Fanta soft drink manufactured by Coca Cola. The name may derive from Esperanto, meaning “admirable” or “superb.”
7. Fanta– It is owned by company Coca Cola and is available in flavor Orange. Fanta has more than 100 flavors worldwide to your knowledge, isn’t it surprising?
8. 7 Up– 7 Up is the brand that came to India in 1990 and is one of India’s oldest soft drink brands. It was one of India’s best-established brands until Sprite took over.
9. Mountain Dew– Mountain Dew is the PepsiCo patented carbonated soft drink brand. This is a green-colored flavored soda, and the Tennessee liquor bottlers Barney and Ally Hartman invented the first recipe in the year 1940.
10. Maaza– Mazaa is a cold drink with a mango flavor and is most popular in it. Mazaa is the Coca Cola brand and has rivals to Frooti of Parle Agro and Slice of Pepsi.