• About
  • Contact
Friday, January 22, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Startup

Svish-A Startup Which Sells India’s First No Gas Hand Sanitizer Spray

Pritish raj by Pritish raj
November 4, 2020
in Startup
3 min read
0
Svish-A Startup Which Sells India’s First No Gas Hand Sanitizer Spray
Share on FacebookShare on Twitter

Little did he know that the sabbatical would result in him launching his own company when Jaideep Mahajan decided to take a break from advertisement and leave his job last year. For a project, his wife and son had moved to Toronto, Canada, and he was set to join them. However, he was stopped from leaving the country by India’s COVID-induced lockdown in March.

For the past two decades, Mahajan has worked in advertising and his last stint was at Rediffusion as a national creative head. He has worked, to name a few, at companies such as Leo Burnett, McCann Worldgroup, Lintas, JWT, Contract Ads.

He looks back on his career and says it gave him a chance like no other. Although he was stuck alone (in India) at one point with limited resources, even ‘living out of a suitcase,’ he thought it was the right time to start his Svish venture, an anti-bacterial and sanitizing space business.

Mahajan explains that Ishan Grover, his friend, and (Swish) founder, was one of the early businessmen in India to dabble in craft beer brewing. Because of the (COVID) pandemic and the resulting lockdown, Grover’s company has also taken a hit. The two regarded it as an ideal time to get the company moving. This is how they founded Swish.

Mahajan took on the position of co-founder and Svish’s chief marketing officer. He remembers that he and Grover spent 5-6 months initially studying the types of goods to be introduced on the market.

They said it was the best time to get into the sanitizer market, but we didn’t just want to do that. Most people saw a chance to make money and took it. In the long run, we wanted to make an impact,’ Mahajan says.

Mahajan explains that one of the early businessmen in India to dabble in craft beer brewing was Ishan Grover, his friend, and (Svish) founder. Grover’s business has also taken a hit because of the (COVID) pandemic and the subsequent lockdown. It was seen by the two as a perfect time to get the business going. This is how Swish was created by them.

Mahajan assumed the role of co-founder and chief marketing officer for Swish. He recalls that he and Grover initially spent 5-6 months researching the types of products to be released on the market.

They said it was the right time to get into the market for sanitizers, but we didn’t just want to. The majority of people have seen an opportunity to make money and have taken it. We tried to make an impact in the long run,’ says Mahajan.

He added that most of the items on the market for sanitizing and disinfecting have their own share of pitfalls. Sometimes the substance made the skin oily, sometimes it made the skin feel dry, sometimes it smelled clinical, and other times it was too unattractive for the packaging and design. Mahajan wanted problems like these to be answered.

So far, surface disinfectant sprays, alcohol-free anti-bacterial gadget wipes, and hand sanitizer sprays are part of Svish’s product lineup.

Mahajan states that not only does he want to target ‘security’ for home users. Those who travel outdoors after India has ‘unlocked’ are Svish’s TG. “Think of company executives taking cars, workers attending meetings. In the 18-30-year old category, we want to target an audience.

He says that his advertising experience has helped him understand how to conceptualize and market his products while creating a product from scratch has been challenging.

Previous Post

TechnoGamerz- A 18 Year Old Gaming Enthusiast Crosses 10 Million YouTube Subscribers

Next Post

Brand Virat Kohli- The Most Marketable Cricketer In The World

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Unacademy Acquires Live Learning EdTech Platform NeoStencil
News

Unacademy Acquires Live Learning EdTech Platform NeoStencil

December 31, 2020
Indian Unicorns 2020- Next Big Brand
Case Study

Indian Unicorns 2020: 11 Startups From Pine Labs To Dailyhunt

December 22, 2020
InMobi’s Glance Turn Unicorn In Less Than 2 Years After Funding
News

InMobi’s Glance Turn Unicorn In Less Than 2 Years After Funding

December 22, 2020
Dailyhunt enters local market, acquires LocalPlay
News

Dailyhunt Joins Unicorn Club After Funding From Google, Microsoft & Falcon Edge

December 22, 2020
Pine Labs Is Valued At $2 Billion After Fresh Investment From Lone Pine
News

Pine Labs Is Valued At $2 Billion After Fresh Investment From Lone Pine

December 21, 2020
Zomato Revenue Employees Advertising Business- Next Big Brand
News

Zomato Raises $660 Mn at $3.9 bn Valuation In Hindsight Of IPO

December 19, 2020
Next Post
Brand Virat Kohli- The Most Marketable Cricketer In The World

Brand Virat Kohli- The Most Marketable Cricketer In The World

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

jet airways

New Investors Backing Jet, Plans To Revive The Airline Operations

2 years ago
Manyavar logo

Story of Manyavar – From Starting at an Rs.10,000 to Rs.4500 Crore Brand

2 years ago
whatsapp

Whatapp’s New Update Prevents People from Adding You to Groups

2 years ago
Voot Loved Brands Users- Next Big Brand

VOOT Is Among Top 10 Most Loved Brands In World In 2020: Talkwalker

5 months ago

FOLLOW US

  • 22.4k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery
  • Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pie
  • SEBI Approved Much Talked Future Group-Reliance Industries Deal

Instagram

Follow Me!

Latest News

Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery

Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery

January 22, 2021
Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pie

Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pie

January 21, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.