The year 2020 was so difficult for everyone that people wanted to celebrate its departure. Authorities were well aware of that. Nationwide, there was a curfew to avoid big gatherings. But it did not stop people to celebrate. They chose online food delivery platforms to get their favorite foods instead of celebrating outside.
Zomato and Swiggy, the leading food delivery platforms, recorded the highest number of orders ever during dinnertime on December 31. Biryani and Pizza were the most requested food by the customers.
Zomato co-founder and CEO Deepinder Goyal tweeted that the company’s gross revenue was 60% more than the last year’s Eve. With a peak of 4254 orders per minute, the company had gross revenue of Rs 75 Crore.
Goyal also informed that the demand was much higher than the supply. Lack of delivery partners and other limitations did not allow Zomato to achieve the Rs 100 crore mark.
On 31st December eve, Zomato had all-time low customer complaints and delivery failures that is an achievement company is proud of.
Swiggy’s traffic was also doubled with a peak of 5500 orders per minute on 31st eve. The company expected a surge of 50% on 31st December eve but surprisingly they observed 100% traffic surge. Tier-2 and Tier-3 cities had around 200% traffic growth that is even more than the metro cities. Swiggy did not share the numbers related to the gross revenue.
Rebels Food Company who operates brands like Its Oven Story, Behrouz Biryani, Sweet Truth, etc also saw massive growth in tier-2 and tier-3 cities. Its Oven Story and Behrouz Biryani received the highest number of orders.
With a surge in the number of orders, the online food platforms also saw a 100% higher order value. Mostly people ordered party packs for the new year celebrations.
Fast foods brands like McDonald’s and Pizza Hut also reported around 70% surge in deliveries especially in tier-2 and tier-3 cities.
The hospitality industry was the worst affected due to the covid pandemic. A sudden spike in online food delivery came as a big relief for hotels and restaurants. Since different covid vaccines are about to be approved, it is expected that the new year will bring more good news for the hotels and restaurants.