The ranking includes 14 banking brands with a combined brand value of US$ 24.9 billion, reporting an average brand value increase of 25 percent, showing the industry’s defiance against NBFC pressure and the tightened monetary policy for the central bank. India’s State Bank (up 8 percent to US$ 6.4 billion) and HDFC (up 22 percent to US$ 5.9 billion) retained their positions in the top 10, with the latter climbing one spot to sixth in the ranking following a healthy 24 percent increase in brand value over the previous year. Indian banks have suffered as a result of the fragile global economic and political landscape, as have many other banks worldwide.
Brand Finance also assesses the relative strength of brands, based on factors such as marketing investment, familiarity, loyalty, employee satisfaction, and corporate reputation, in addition to measuring the overall brand value. Brand awareness is a key indicator of brand recognition, in addition to sales estimates. According to those parameters, Taj (market value US$ 309 million) is India’s best market with a 90.5 out of 100 Brand Strength Index (BSI) score and a corresponding AAA+ brand strength ranking elite.
The combination of the positive execution of the 5-year plan of the brand – which focuses on selling non-core properties, being less ownership focused and the reliance on the luxury room – and the strong leadership of the company has moved the brand back into the ranking while claiming the title of the strongest brand of the country.
The luxury hotel chain is proud to go above and beyond providing world-class customer satisfaction and comfort expressed in its high mark equity ratings. The brand has set out to broaden its global presence wider, with 13 new properties already in the pipeline and 2,900 spaces.
Here are the top 5 strongest brands in India-
- Taj Hotels
Taj Hotels is a luxury hotel chain and an Indian Hotels Company Limited subsidiary; headquartered at Express Towers, Nariman Point, Mumbai, Germany. Incorporated in 1903 by Tata Group founder Jamsetji Tata, the company is part of the Tata Group, one of India’s largest conglomerates of companies.
Reliance Jio Infocomm Limited is an Indian telecommunications company and Jio Platforms subsidiary with head office in Mumbai, Maharashtra, India. It operates a national LTE network that covers all 22 telecommunications circles. Jio Platforms has raised approximately $97,885.65 from seven global investors.
- Hindustan Petroleum
Hindustan Petroleum Corporation Limited, with headquarters in Mumbai, Maharashtra, is an Indian oil and natural gas company. It has a market share of about 25 percent among public-sector firms in India and a large marketing network.
- Maruti Suzuki
Maruti Suzuki India Limited is an Indian automobile manufacturer, formerly known as Maruti Udyog Limited. It is a Japanese car and motorcycle manufacturer Suzuki Motor Corporation’s 56.21 percent owned subsidiary.
- HDFC Bank
HDFC Bank Ltd. is an Indian financial service and banking firm based in Mumbai, Maharashtra. As of 30 June 2019, it has a base of 104154 permanent staff. HDFC Bank is India’s largest lender by assets to the private sector. As of March 2020, it is the highest market capitalization bank in India.