• About
  • Contact
Thursday, January 21, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Industries

Tata building its own cheaper fashion chain, all set to become Zara of Asia

Pritish raj by Pritish raj
June 24, 2019
in Industries, Retail
3 min read
0
Westside:- Next Big Brand

source:- lbb.in

Share on FacebookShare on Twitter
  • Trent is part of the $111 billion software-to-salt Tata Conglomerate.
  • Trent now plans to open 40 outlets of its Westside chain every year and hundreds of its mass-market Zudio stores

Tata Group has been Inditex SA’s partner for 10 years and running Zara stores in India. Now, The largest conglomerate of the country is all set to build its own apparel empire as trendy as Zara but at half the price.

Launching Tata Westside to Tier-2 Cities

The retail arm of Tata Group, Trent Ltd, has improved its local supply chain to deliver, “extreme fast fashion” which can get runway styles to customers in just 12 days, the same timeline that has turned Inditex into a $90 billion empire.

Trent now plans to open 40 outlets of its Westside chain every year and hundreds of its mass-market Zudio stores, where nothing costs more than $15, all across India, said chairman Noel Tata in an interview. The newly trend conscious and globalized consumer population whose low average income doesn’t allow them to shop at Zara.

Zara-Next big Brand
source:-livemint

Tata said, “ The middle class is growing, incomes have grown, Indians are traveling more and they have more money to spend. Now e have the capability and we have built the model that is working so well, it’s time to grow faster”.

Trent is part of the $111 billion software-to-salt Tata Conglomerate. It is hoping its quick and responsive supply chain will help it become as pervasive in Asia’s third-largest economy as Zara is in the west. But it’ll face huge competition from both local stores as well as e-commerce giants.

Increasing Fashion Awareness

According to the World Economic Forum’s January report, India’s total household spending will quadruple from $1.5 trillion now to $6 trillion by 2030, making it the world’s third largest consumer market.

“Sense of Fashion” of the Indian population has evolved, especially over the last three to four years due to a rapid increase in smartphones and the internet stated Abhijeet Kundu, an analyst with Antique Stock Broking Ltd. “Consumer wants to wear the latest fashion. Even if the consumer is from a smaller town, he will try to dress like a movie actor or cricket icon.”

Trent is hiring employees who can pick the next trends and introduces 300 new styles across its stores each week.
Tata also said, “Trent’s lower prices are a better fit. The Value proposition we offer is much stronger than the international brands.”

Westside- next Big Brand
Source:- livemint

Challenges

Trent’s ambition to be like Zara will be hampered by local India-specific challenges. It will face difficulty finding space for new stores because in congested and chaotic cities of India traditional high streets are a rarity.

It’ll face competition from local rivals who offer a similar mix of western wear and ethnic Indian styles at a lesser price.

Trent considers trendiness as its main advantage over other competitors.

“It makes us more responsive to what that customer is looking for,” Tata said. “By looking at our sales and because we don’t have a long supply chain, we are able to respond to the trends much faster.”

With the Indian economy growing and Indian consumer spending money on fashion, Trent needs to evolve in order to match up to its competition.

#tatatrent #zara

Previous Post

IndiaMart raises Rs. 213 crore, IPO to open on June 24

Next Post

Walmart buys share worth $76.4 million from Binny Bansal's, increases stake in Flipkart

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

future amazon-retail-next-big-brand
News

Delhi High Court Refuses To Restrain Amazon From Writing To Authorities

December 21, 2020
IKEA Navi Mumbai
News

IKEA Navi Mumbai Opens Today With Bookings Full For 2 Weeks

December 18, 2020
Flipkart Aditya Birla Fashion- Next Big Brand
News

Flipkart Is All Set To Acquire 7.8% Stake In Aditya Birla Fashion For ₹1500 Crores

October 23, 2020
Silver Lake Reliance Retail- Next Big Brand
News

Silver Lake In Talks With Reliance Retail To Buy $1 Billion Stake

September 4, 2020
Walmart:- Next Big Brand
News

Walmart Launches Subscription Based Loyalty Program To Counter Amazon

September 2, 2020
Reliance Retail Future Group- Next Big Brand
News

Reliance Retail Buys Retail Biz Of Future Group For ₹ 24,713 crore

August 29, 2020
Next Post
Walmart buys share worth $76.4 million from Binny Bansal’s, increases stake in Flipkart

Walmart buys share worth $76.4 million from Binny Bansal's, increases stake in Flipkart

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

bajaj logo

75 Year Old Bajaj Auto Becomes Most Valuable two Wheeler Company in the world

2 weeks ago
Star India brings in 35 advertisers for ICC World Cup

Star India brings in 35 advertisers for ICC World Cup

2 years ago
Kaushik Shaparia to succeed Ravneet Gill as the CEO of Deutsche Bank for India

Kaushik Shaparia to succeed Ravneet Gill as the CEO of Deutsche Bank for India

2 years ago
Fashion everyday logo

Fashion Everyday – A place where all your fashion curiosities and wonderings will end

2 years ago

FOLLOW US

  • 22.4k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pie
  • SEBI Approved Much Talked Future Group-Reliance Industries Deal
  • Tata Group is All Set to Acquire 60% stake in BigBasket

Instagram

Follow Me!

Latest News

Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pie

Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pie

January 21, 2021
SEBI Approved Much Talked Future Group-Reliance Industries Deal

SEBI Approved Much Talked Future Group-Reliance Industries Deal

January 21, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.