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Home Case Study

Tata Is Most Valuable Brand Of India, Airtel Enters The List

Pritish raj by Pritish raj
September 24, 2020
in Case Study
4 min read
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Tata Valuable Brand- Next Big Brand

Tata Valuable Brand- Next Big Brand

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Brand Finance published its report about Indian Brands.

As the COVID-19 pandemic wreaks havoc on the global and national economy, India’s top 100 most valuable brands could lose up to 15% of brand value cumulatively, a potential drop of nearly US$25 billion compared to the original valuation date of 1st January 2020.

The takeaways from the report:-

  • Tata Group retains title of India’s most valuable brand, breaking US$20 billion brand value mark for the first time
  • Reliance’s strategic industry shift pays off, brand value up 25%
  • 14 banking brands grow on average 25% despite NBFC pressure and Central Bank’s tightened monetary policy
  • Luxury hotels giant Taj is the nation’s strongest brand, Brand Strength Index (BSI) score 90.5 out of 100
  • Top 100 most valuable Indian brands stand to lose up to US$25 billion or 15% of brand value following devasting COVID-19 pandemic
Most Valuable Brands- Next Big Brand
Most Valuable Brands- Next Big Brand

Here, We look at the India’s Top 10 Most Valuable Brands 2020 –

  • Tata Group

By a substantial margin, Tata Group maintained its title of India’s most valuable brand, reporting a modest 2 percent increase in brand value to US$ 20.0 billion – the first time any Indian brand has crossed the impressive brand value marker. Tata Group is the only Indian company to feature the world’s 500 most valuable brands in the top 100 of the Brand Finance Global 500 2020. Operating in over 100 countries spanning 6 continents and employing a whopping 720,000 people, the presence of the Tata Group is truly global.

The Group’s strategic decision to leverage the strength of its flagship operating companies is enabling the Group to fund growth across all arms of its businesses, with the ultimate aim of Tata Motors, Tata Steel, Tata Consultancy Services (TCS), its financial services and retail divisions to account for 10-15% of the Group’s profits.

  • Life Insurance Corporation of India

LIC retains its 2nd Place with a valuation of  $8.1 billion as opposed to $5.9 billion in 2018.

LIC is the largest insurance company in India headquartered in Mumbai. It is owned by the Indian Government and has been operational for over six decades now. It also has global partnership operations in Nepal, Bahrain, Saudi Arabia, Sri Lanka, and Fiji.

  • Reliance Industries Limited

Reliance is moving one spot in the ranking from 4th to 3rd after an incredible rise in brand value of 25 percent to US$ 7.9 billion. The strategic decision of Reliance to change its focus from the oil & gas sector to the retail, media, and telecom sectors proved to be fruitful for the company. The company now holds a 34 percent share of Indian telecommunications industry revenue.

  • Infosys

Infosys is the fourth most valued brand in India which is a downgrade as compared to third last year. The company registered a 7.7% year-on-year growth. It has a valuation of $7 billion and brand value is up by 9%.

  • State Bank Of India

The brand value of India’s public sector lender State Bank increased 7 percent to $6.4 billion. It was also ranked at number 216 in the Fortune 500 list of the world’s largest businesses employing more than 300,000 employees across 14,000 branches. Also, it has a network of 200 offices established worldwide in 35 countries.

  • HDFC Bank

HDFC is one of the two banks that has been placed in the top 10 list after SBI. Its brand value has risen 22% to hit the $5.9 billion mark.

It currently has 5,314 branches and is looking to expand further.

  • Mahindra Group

Mahindra group has entered the list. Its brand value has grown to $5.7 billion and saw a jump of 9%. The group has recently been trying to grow its business in the U.S.

  • Indian Oil

Indian Oil Corporation Limited, commonly known as Indian Oil, is an oil and gas company operated by the Indian government with headquarters in New Delhi. It is the country’s largest trading oil firm. The brand value has increased by 41 percent to $4.9 billion. It has jumped from 15th to 8th.

  • HCL

HCL saw a decline in its brand value from 8th position last year to 9th position this year. It’s operating globally in 44 countries and made a revenue of 8.6 billion during the last financial year.

  • Airtel

Bharti Airtel Limited, also known as Airtel, is a global Indian telecom services company based in New Delhi, India. It operates across 18 countries in South Asia and Africa, as well as in the Channel Islands.

You can find the whole report here. 

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Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

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