- Tata Sons, Reliance Jio Infocomm, Patanjali, Dream 11, Byju’s, and Unacademy expressed interest in bidding for the title sponsorship rights for IPL 2020.
Tata Sons, Reliance Jio Infocomm, Patanjali, Dream 11, Byju’s, and Unacademy expressed interest in bidding for the title sponsorship rights for IPL 2020, scheduled to start in the United Arab Emirates ( UAE) on September 19, said people with knowledge of the matter.
“The board has received interest from some of the biggest businesses such as Tata Sons and Reliance Jio, as well as from Dream 11, Patanjali, and two major edtech firms. We have always assumed that there would be a great interest in the sponsorship of the IPL brand, “a senior official at the BCCI told ET.
A Jio executive said concern had been expressed. The telecom company has already invested heavily in the league as it funds all the eight franchises and spends a substantial amount on television ads during the IPL. Even Reliance owns the Mumbai Indians Franchise.
On August 8, BCCI had reached out to corporate houses like Tata, Reliance, and Adani as well as companies like Amazon, Byju’s, Dream 11, and others to find a replacement for Vivo. Patanjali Ayurved had expressed public interest in bidding for the rights.
The BCCI, which organizes the IPL, called for expressions of interest (EoI) on the rights on August 10, with the deadline for submissions being August 14. Bidding is scheduled for August 18.
This follows Vivo ‘s departure as a title sponsor in the aftermath of border tensions, due to anti-Chinese sentiment.
Sports marketing experts said the Tata Group may want to invest in the IPL this year because its medical arm, Tata Medical, and Diagnostics are also looking to partner with the BCCI to provide players and officials with the bio-bubble to ensure their protection from Covid-19.
“Several players usually take up tender documents but we’ve seen in the past that only a handful of them do when it comes to actual bidding. Vivo and Oppo were the only two players to be biding in 2017 for IPL title rights, “a BCCI official said.
Vivo had secured the rights to the IPL title for a term of five years up to 2022. Under the contract, Vivo agreed to pay the board about 2,190 crores per season, or about 440 crores. However, one day after it was announced that IPL 2020 would be played in the UAE due to Covid-19, the BCCI was criticized for allowing a Chinese company to be the league’s title sponsor in the wake of the border dispute between the two nations.
The board stipulated that in the last financial year, the bidder should have reported a minimum turnover of some 300 crores and that it would “not be necessary” to award the rights to the highest bidder.