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Tata Motors Sales Decline At A Global Level

Saurav Bhagat by Saurav Bhagat
June 13, 2019
in Automobile, New posts
Reading Time: 3 mins read
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  • Tata Motors sales decline to 23 per cent in May, at the global level.
  • Tata Motors’ JLR sale declined to 12.2% due to weak demand in China.

Tata Motors sales decline to 23 per cent in May, at the global level. The company’s sale in commercial vehicles stood at  31,490 units. Earlier the luxury brand Jaguar Land Rover (JLR) vehicles sold 1,07,343 units in May 2018 with a down to 82,374 units in May 2019, Tata Motors said in a statement.

In the category of the passenger vehicle, global sales stood at 50,884 units last month as against 66,354 units in May 2018, down 23 per cent. Also, global wholesales of the luxury brand declined 18 per cent to 39,895 units as compared to 48,786 units in May 2018. The sale of commercial vehicles stood at 31,490 units, down 23 per cent from 40,989 units a year ago.

land-rover-parked-nextbigbrand
Image source: newindianexpress.com

According to reports,  Tata Motors’ JLR sale declined to 12.2% due to weak demand in China. As the consumer sentiments in China and emission regulations continued to weigh on the sales, Britain’s largest carmaker posted a dip of 13.3 per cent in April and a dip of 8.2 per cent in March.

The Land Rover sales down with 29,228 vehicles, 13.5 per cent, lower compared to May 2018. While Jaguar sales also dipped to 9.4 per cent to 13,142 units in May. If we talk about region wise retail sales, the sale down by 1.5 per cent in North America and also the UK (-6.7%), Europe (-9.6%), Overseas markets (-18.4%) and China (-26.4%) where market conditions remain challenging for the company, Tata Motors said.

Jaguar-landrover-nextbigbrand.in
Image source: carsales.com.au

The company Chief Commercial Officer Felix Brautigam, Jaguar Land Rover, said: “Although sales dipped at Jaguar this month, we were pleased to see the continued strong response to the award-winning I-PACE. We also launched the Jaguar E-PACE Chequered Flag edition, which generated a high level of interest with customers and commentators alike.”

Earlier this month, JLR and BMW collaborated to develop next-generation Electric Drive Units (EDUs) the next step to support the advancement of electrification technologies. “The collaboration of both companies to take advantage of efficiencies arising from shared research and development and production planning as well as economies of scale from joint procurement across the supply chain,” JLR had said.

Meanwhile, Tata Motors shares were trading at Rs 169.50 apiece, up 2.02 per cent, on the Bombay Stock Exchange.

Suggested readings:

  • Car Sales Drop Again as Companies Report Lower Sales Volumes in May
  • TATA: India’s Most Valuable Brand Worth $19.5 Billion
  • All New Commercial Cars to go Electric from 2026

Tags: jaguarlandrover sale declinesale of tata motorsTata motors sale decilne
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Saurav Bhagat

Saurav Bhagat

Saurav Bhagat is an experienced digital marketer and SEO Trainer from New Delhi, India. Saurav is inclined towards brands and brand story-telling from the past half a decade. His interest in startups has made him an immense member of the NBB Family from its very early days. Saurav loves Chai and writes his day to day experiences on Quora and Yuvagasm Media too. He believes in the power of storytelling for a Brand and also in general. He often says- "Stories are powerful enough to build and erase empires and generations!"

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