According to chairman Tata Sons, the Tata Group has finally launched its much-anticipated mega app, TataNeu, the youngest member of the Tata Family.
The platform’s goal, according to N Chandrasekaran, chairman of Tata Sons, is to make Indian consumers’ life simpler and easier. In a LinkedIn article, he wrote, “The power of choice, a seamless experience, and loyalty will be at the heart of Tata Neu, creating a strong One Tata experience.”
According to Google Play, the TataNeu app has been downloaded over 500,000 times.
For months, Tata Digital, the Tata Group’s digital department, has been working on the introduction of this app. “Tata Neu is an amazing platform that brings all of our businesses together in a single, powerful app.” It’s an all-new way to discover Tata’s amazing universe, combining our historic consumer-first approach with the modern ethos of technology,” Chandrasekaran added.
He also posted that as the Tata Neu app goes live today, “…it makes me proud to see so many of our trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors soon to join.”
Tata group also announced recently that it is seeking approval from the National Payments Corporation of India (NPCI). Top digital payment apps like Google Pay, Phonepe, and Paytm may soon be competing with the Tata Group. According to a research, the Tata Group, one of India’s major conglomerates, has been a market leader in a number of areas ranging from salt to steel.
What is Tata Digital?
Tata Digital, a digital subsidiary of Tata Sons, is on an acquisition spree. The company is not only acquiring the startups, but it is also welcoming its workforce to join the digital journey with Tata. For example, a recent acquisition of Cult.Fit was more important for Tata Digital due to its founder Mukesh Bansal collaboration with Tata.
Also after 68 years, Air India is now back to the Tata portfolio. Tata Sons subsidiary Talace Pvt Ltd appeared as the champion bidder for the debt-laden nationwide carrier after pricing an enterprise value of ₹18,000 crores. The government took a hit of around ₹28,844 crores.
The Tatas hold a 100% stake in Air India, 100% in its low-cost international division Air India Express and 50% in the ground managing joint venture, Air India SATS. Apart from 141 aeroplanes and admittance to a network of 173 destinations, including 55 international ones, Tatas also have the ownership of iconic brands like Air India, Indian Airlines and the Maharajah.
Not just that, the Tata Group, one of India’s major commercial empires, took over as the Indian Premier League’s title sponsor this year (2022), replacing Chinese smartphone firm Vivo, according to the event’s governing council.