- Brand Finance, a brand valuation firm revealed the Global 500 at the World Economic Forum (WRF) at Davos.
- TCS brand is one of the fastest-growing IT services in its report.
- Brand rating of TCS went up from AA+ to AAA-
- Its brand value increased by 23 percent over the prior year,
Brand Finance’s report highlights a decade of significant growth for TCS with its brand value increasing 6-fold since 2010, to $13.5 billion in 2019 making TCS the fastest growing IT services brand and positioning it among the top 3 brands in IT worldwide.
David Haigh, chief executive of Brand Finance highlights that there is much more to celebrate for TCS – fastest growing IT services.
“As we’ve seen over the past year, this growth has been driven by TCS’s laser-focus on fostering long-lasting partnerships with its customers, but also making enduring and meaningful investments in the communities where it operates around the world,” he added.
“2018 was a year of celebrations at TCS, marking the completion of five decades of industry-leading customer satisfaction, business performance, and community impact, the past year was characterized by momentum and milestones for TCS, including reaching $100 billion in market capitalization, securing record-level new customer partnerships in digital services, and our Business 4.0 framework resonating with customers across industries and the globe.” – said Ravi Viswanathan, Chief Marketing Officer, TCS.
Year-on-year growth in brand value in 2019 contributed to humongous growth in the TCS services brand. Company’s chief executive, Rajesh Gopinathan is in the top 100 global CEOs as according to Brand Guardianship Index – Which rates CEOs on how well they scale up as brand ambassadors based on investments, stakeholder’s growth and business performance.
“Our principal goal is to be the primary growth and transformation partner for our customers,” said N Ganapathy Subramaniam, chief operating officer, TCS.
Over the past decade, TCS was focused on building its presence and strengthen its brand across numerous global markets. TCS became a strategic partner to the World Economic Forum and European Business Summit and hosted other annual industry forums for C-suite customers and partners.
The brand also invested in a number of comprehensive portfolios of brand sponsorship platforms, from TCS New Your City Marathon & TCS Amsterdam Marathon, to several other running events in the UK, Sweden, Japan, Singapore, Australia, India, and the Philippines.
All these annual events brought together more than 10000 business executives. TCS’s global brand awareness with C-level executives has doubled to 84% in the last decade.
Apart from TCS, here are some Indian brands that have also made significant changes in their brand value.
Tata Motors – 88th rank.
LIC – 238th rank.
Reliance – 244th rank.
Infosys – 281st rank.
SBI – 322nd rank.
HDFC Bank – 348th rank.
Mahindra Group – 361st rank.
HCL – 423rd rank.
Indian Oil – 415th rank.
Wipro – 491st rank.
Airtel has witnessed a downfall from 425 to 471 this year. Amazon topped the ranking for 3rd time to be the world’s most valuable brand while TCS is the fastest growing IT services globally and it’s in the top 3.
Conclusion:
While many sectors struggle to capture market share and customers. TCS is enjoying the waves of growth, development and worldwide recognition.
As we enter 2020, our desi yet global company, TCS services – the fastest growing IT services brand is keeping their heads high and aims to achieve a lot more this year. The company also surpassed RIL to become the most valuable firm in terms of the market cap!
We wish all the best to TCS services.
