What if we tell you that your brand doesn’t require a hefty expenditure on advertising. You may not believe it due to the recent marketing trends of big business firms as well. The big giants like Google, Facebook, and others also do extensive advertising to catch the eye of a customer.
But, few brands have spent a minimal amount on advertising and they are very successful. Let’s go through the short journey of the top 3 brands that have set a benchmark in terms of growth without advertising.
Zara started its retail fashion operations in 1975. As of 2019, Zara has established 2250+ stores in 88 countries with 600 home stores.
Reputation and advanced technology for automation have the brand successful worldwide. Zara does not require any social proof or further marketing due to its reputation among the customers. On the other hand,d automated technology has helped Zara to identify the current trends and people’s choices in different fashion segments.
The firm targets highly populated cities to sell its products. Cost-effective products make them popular among the masses. Zara also implemented the fear of missing out(FOMO) technique very nicely by producing the limited number of each piece.
With the above methods, Zara has proved that if you target your product and service well, then advertising is not needed.
#2 Krispy Kreme
The doughnut maker has created a unique style of promoting its product without spending any hefty amount on a TV advertisement, or digital media. The doughnut firm was founded by Vernon Rudolph in 1937. A company that started its journey in a rented space, is now a historic old Salem in Winston-Salem, North Carolina.
Instead of applying traditional marketing methods, the firm attracts the customers by making a big window where people can stand and see the whole manufacturing process. The company always serve warm doughnut that is liked by its customers.
The firm also believes in spending on employees for long-lasting returns. Under Krispy Kreme University, it provides proper training about production services, customer care, and other related methods to its employees. The firm builds its marketers in the form of employees and loyal customers.
“I don’t advertise, because I can’t advertise”, Sriracha CEO David Tran said. The company is known for its hot chilli sauces worldwide. Up to 2014, the firm had only 80 followers, and the company did not create any page on Facebook.
The firm does not compromise on the quality part. It never buys cheap ingredients for its hot sauce. Sriracha chillies are still coming from its family farm in Los Angeles despite heavy transport costs.
Sriracha is a place in Thailand. Due to that reason, the name can’t be copyright of the firm. It is being used by plenty of brands and David considers it free advertising for his firm’s products. The company sells over 20 million bottles every year without spending a penny on advertising.
Trader Joe’s, Costco, Kiehl’s, Spanx, and Lululemon are some of the globally famous brands that have invested a minimal amount in advertising. These all brands are having few things in common. They have done detailed research about their customers’ pain points in producing affordable quality products.
Brands Advertising Strategy