When Byju’s started its digital journey in the k12 segment, nobody thought that it will become the leader of the edtech industry. Currently, Byju’s is the most valuable Indian startup and the global leader in the edtech sector. The startup has extended its operations widely in the major edtech segments including k12, and test preparation for IIT, NEET exams by acquiring prestigious brick and mortar institute Aakash.
Now, the startup has entered the higher education and upskilling segment by acquiring Great Learning. Let’s have a look at how Byju’s is changing the edtech industry.
Byju’s Targets Higher Education Market
Earlier, there was speculation that Byju’s has bought Toppr and Great Learning both in a deal of $600 million. But, Byju’s has clarified that the startup invested $600 million just to buy Great Learning. The edtech giant will further invest $400 million to expand Great Learning operations globally.
Industry experts also believe that the current acquisition deal is one step closer to Byju’s ambitious plan of initiating its public offering in India or the US or both. The firm plans to start its IPO in the next one and a half years.
Till now, Byju’s operations were around the K12 segment and it was local-oriented. Now, Byju’s has entered the higher education segment that can easily be expanded globally. With the help of Great Learning, Byju’s will compete with established edtech brands like UpGrad and Eruditus.
Byju’s believes that the higher education segment is quite competitive but has high potential in terms of opportunity.
Byju’s Global Entry with Recent Acquisitions
Great Learning has a collaboration with globally recognized universities including Stanford University, National University Singapore, MIT, IIT Bombay, and others. The startup has also established itself in the upskilling segment by providing short term courses related to Data Science, Artificial Intelligence, Machine learning, Cyber Security, and others.
As per the Great Learning report, it has over 400+ recruiting partners that hire the students and professionals once they finish a programme from Great Learning. 1.5 million professionals and students from 170+ countries have benefited from Great Learning’s job oriented skill development courses. The startup recorded a completion rate of 90% during its course offerings.
Last week, Byju’s acquired US-based Epic with a whopping $500 million deal. It further announced a $1 billion investment in North America to establish itself globally. The acquisition of US-based educational game maker Osmo will establish Byju’s in the US market.
Other than different acquisitions to start its operations globally, the most valued edtech giant has launched Future School, one on one live learning platform for Mathematics and coding. The platform is designed for global countries including the US, UK, Indonesia, Brazil, and Mexico.