Recently, Virat Kohli was pictured reading a book called ‘Detox Your Ego’ in the pavilion during the 1st test match between India and West Indies in Antigua. The book is written by Steven Sylvester and Indian captain was pictured reading the book during India’s first innings against West Indies.
People took to twitter to troll Virat Kohli for the title of the book and also some people predicted that the sales of book will go up given such a huge celeb face is reading it.
And unsurprisingly, the book’s social media handle on Tuesday revealed that the book is sold out in India and the book is seeing high demand in the market of UK also.
Here look at the tweet;
In recent times when the business world is going mad over marketing and branding, such incidents show us the value of celeb face is no less than any brand.
Celebs such as Virat Kohli are personal brands whom people religiously follow and try to be like.
In today’s time when celebrities are hugely followed by their fans, such incidental marketing can play a huge role in products getting a huge boost, like in this case.
The picture when came on twitter, it started circulating as a meme and troll, which made it viral. The twitter handle of the book was quick to recognize the opportunity and started urging the users to buy the book which resulted in the sale of the book.
One recent example came when meme and moment marketing helping a particular product was when a 17-year old called guy from Gujarat called a bag of F-gear Sports ‘Mature Bag’ for cool guys going to college. The circulated meme saw a rise in sales of the bag and the viral guy also a new contract with Brand Factory.
Similarly, meme marketing campaigns are also in the trend in order to engage and reach out to a younger audience which tends to spend more time on the social media rather than television or print media.
Takeaways From The Incident
- People apart from the brands active in the market also value personal brands such as celebrities.
- Meme Marketing is the new future if you want to stay relevant among the younger audience and Millenials.