With 71% of the urban population playing casual or professional games on smartphones, consoles and other computers, India ranks among the top 10 gaming countries in the world, a recent study has shown.
“When it comes to the category of gamers, India is among the top 10 countries comprising light to regular smartphone gamers, with 82 percent of its gaming population playing games on their smartphones for up to 10 hours a week and only 16 percent identified as heavy and intense gamers (playing more than 10 hours a week),” according to a white paper published by UK-based market research firm YouGov.
In contrast to countries such as the US and the UK, the esports industry has a bright future in India, considering the low visibility of esports in India, YouGov said.
Besides playing games, as much of a pastime as gaming itself has become for a subsection of gamers, especially professionals watching video games online.
The data shows that YouTube Gaming is significantly more popular among gamers in several markets than any of its competitors.
This has resulted in rising of several YouTube gaming channels & Total Gaming, Techno Gamerz is few among them.
YouTubers such as PewDiePie achieved popularity because of their gaming videos and it made him the largest YouTuber in the world.
Ease Of Creation
One of the main reasons behind the rise of gaming channels is the ease of accessibility to technology. With everything available, youngsters are taking their chances with recording their gameplay on the phone and uploading it.
YouTube Pushing Gaming Channels
YouTube India has recently been dabbling with gaming channels to diversify its portfolio, offering platforms such as TikTok as competition in the video room, which gives the US-based business a run for its money.
YouTube India claims to be leading the race with 24 gaming channels with more than a million subscribers, which was almost nonexistent until two years ago, according to the business. In the Asia-Pacific region, India is the third-largest gaming market.
By 2020, the online gaming market in India is expected to be a billion-dollar industry and gamers are eager to monetize live streaming sessions. There are almost 250 million mobile gamers in the country, and Indians watch their games mostly on handheld devices such as smartphones or tablets, compared to other countries where personal computers and consoles dominate the roost.
The gaming portfolio of YouTube is accessible in English, Hindi, as well as other vernacular languages.
YouTube Gaming Channels Generate Reach & Engagement
Almost half or more gamers find that gaming allows them to engage with friends as well as family. Although reach is definitely significant, particularly when it comes to supported content, social interaction matters. As seen in many YouTube gaming channels and their most popular YouTube gaming videos, because of the vibrant and social communities around gaming culture, interaction is high (comments, likes, shares).
Untapped Potential For Brands
Marketing with top YouTube gaming platforms for promotional promotions and brand deals reaches well beyond the games themselves. Partnering with top YouTube channels and influencers as one of today’s biggest marketing trends will provide successful ways to push both branding and direct-response initiatives. Many top YouTubers regularly create viral unboxing videos to share with millions of active subscribers their new lifestyle and product found.
As gaming gradually blends into today’s mobile culture, through collaborating with platforms and influencers that capture the time spent by major audiences, marketers can take advantage of this emerging industry.