When we talk about the video revolution, YouTube comes in mind. But the internet witnessed quite a few changes. Now, short-videos are the new hype!
If YouTube brought the video revolution, then TikTok app is the reason for the short video hype. With millions of userbase, one is bombarded with short videos on the platform.
According to Sensor Tower, the TikTok app was the 2nd most downloaded app last year. Even after receiving worldwide recognitions (& criticisms), this app seems to be unstoppable.
With more than 740 million users (& counting), the TikTok app has a greater number of downloads than Facebook & messenger.
It’s rival – Likee has 330+ million downloads and both of them are trying to capture people’s creativity through short videos. TikTok app is yet to roll out its monetization strategy while Instagram & Snapchat are working to try their hands-on short video hype.
TikTop witnessed a 556% year/year growth from 2018. 82% of users from China while 13% from the US contribute to generate revenue of $39 million for the app.
While the bright side of the TikTok app did well capturing its audience, but because of its brand and safety concerns, many users discontinued their services and many are still reluctant to give it a try. There was a time when there were talks about banning the TikTok app in India
It doesn’t take much time to take advantage of the situation and pop up as a new alternative that is safe, secure and worth trying! Kuaishou is the next grossing app followed by Twitch & PicsArt.
Apps like Likee, Twitch, Kuaishou, and TikTok have given new meanings to creativity, video, and storytelling. Every day these apps entertain us through videos that are coming from the young generation with all their creativity and ability to capture a moment.
Some facts
- On 9th November 2017, the parent company of TikTok, ByteDance brought Musical.y for a $1 billion deal.
- In 2018, more than 1 billion videos were viewed.
- Users spend around 52 minutes on the app every day (Facebook is leading in terms of user spending with more than 58+ minutes).
- In 18 months, the number of adults from the US grew by 5.5 times.
- TikTok app is available in 155 countries.
- In November last year, India topped the chart in the number of the TikTok app downloads globally.
Also, check – TikTok stars of 2019 – NBB reader’s choice.
