- Short-format Video Platform TikTok has crossed 1 Billion install mark on Google Play Store amid ongoing lockdown caused by coronavirus pandemic.
With lots of people trapped indoors during lockdown due to the pandemic coronavirus, social and video sharing apps have seen a spike in use. Now, on the Google Play Store, the popular short-format video platform TikTok has achieved billion install mark. The app currently ranks number three in India’s ‘Most Open’ category, behind Zoom and most-positioned Aarogya Setu from the government. The rise in installations may also be attributed to the fact that since many people now spend time at home, everyone is searching for new ways to pass the time and be amused.
The spike in TikTok’s install base is not entirely surprising. It was the most downloaded app in the US on the Apple App Store and Google Play Store in January alone. With more users using video sharing devices than ever, however, this also puts a strain on the bandwidth of the internet. TikTok, among others, has agreed to lower its platform’s streaming resolution to relieve the congestion.
The organization has also recently come forward to donate medical equipment worth around Rs. 100 crores for doctors and medical personnel in India. India is currently in a lockdown process, like many other nations, in an effort to thwart the spread of the coronavirus pandemic. It’s apps like these that are currently helping provide some relief to an otherwise bleak situation.
TikTok’s rise in popularity hasn’t gone unnoticed, particularly this time around. YouTube is currently working on its short-format video application version to compete with TikTok, which is expected to launch by the end of 2020. It’s allegedly called ‘Shorts,’ it’s said it will be an optional bonus and available via the mobile app.
TikTok president Alex Zhu recently published a statement in another TikTok related news, stating the company plans to contribute $250 million to COVID-19 relief efforts. “We are committing $250 million to help medical staff, educators and local communities that are profoundly impacted by the global crisis,” Alex Zhu said. The business has also pledged $25 million in advertising that will help reputable companies provide accurate and relevant information about public health and $100 million in ad credits.
TikTok follows similar announcements of donations from technology firms including Google, Facebook, and Netflix as well as from leaders of Microsoft, Amazon, and Twitter. “We’re committed to playing our part in this global outpouring of mutual support and sharing,” said Alex Zhu, president of TikTok in a tweet.