- TikTok and its Chinese edition, called Douyin, received more than 2 billion downloads from the Google Play Store and Apple’s App Store
TikTok, the popular video-sharing app built by one of the world’s most admired startups (ByteDance), continues to expand rapidly amid U.S. skepticism as more people are searching for ways to stay amused in the coronavirus pandemic.
TikTok and its Chinese edition, called Douyin, received more than 2 billion downloads from the Google Play Store and Apple’s App Store, said mobile insight firm Sensor Tower.
TikTok is the first app after the Facebook brquee app, WhatsApp, Instagram and Messenger to break past the figure of 2 billion downloads since January 1, 2014, a TechCrunch official told Sensor Tower. (Sensor Tower started its review of the application on that date.)
Several Google apps, the Android maker, like Gmail and YouTube, have accrued more than 5 billion downloads, but they’re shipping pre-installed on most Android smartphones and tablets.
The 2 billion download milestone for TikTok, a crucial metric for measuring the growth of an app, comes five months after it has reached 1.5 billion downloads.
TikTok was downloaded 315 million times in the quarter ending on March 31 — the largest number of downloads for any app in a quarter and — surpassing its previous best of 205.7 million downloads in Q4 2018. WhatsApp, Facebook’s second most successful download app, accumulated nearly 250 million downloads this year in Q1, Sensor Tower said to TechCrunch.
When the app gains popularity, more money is also clocking in. Users have so far invested approximately $456.7 million on TikTok, up from $175 million five months earlier. Most of this spending has happened in China — around 72.3 percent.
Users in the United States have invested around $86.5 million on the app, making TikTok the nation’s second-largest market from a revenue perspective.
Craig Chapple, a Sensor Tower strategist, said not all downloads are as organic as TikTok, launched outside China in 2017 and engaged in a “huge user acquisition campaign,” but he attributed some of the increase in downloads to the Corona outbreak that has prompted more people than ever to try new devices.
According to Sensor Tower, India, TikTok’s largest foreign market, accounts for 30.3 percent of downloads from the app. The app is 611 million times downloaded on the world’s second-largest internet market.
From the standpoint of a website, 75.5 percent of all downloads from TikTok took place via the Google Play Store. Yet the vast majority of consumer spending on Apple’s platform ($435.3 million of $456 million) has come from this.
TikTok’s parent company ByteDance, listed at $75 billion two years ago, includes some of its investors in Bank of China, Bank of America, Barclays Bank, Citigroup, Goldman Sachs, JP Morgan Chase, UBS, SoftBank Group, General Atlantic and Sequoia Capital China.