- Short video content platform TikTok has named Ashok A Cherian as the platform ‘s marketing head for India. Cherian at TikTok will be responsible for spearheading the platform’s overall brand strategy and marketing campaigns.
Short video content platform TikTok has named Ashok A Cherian as the platform ‘s marketing head for India. Cherian at TikTok will be responsible for spearheading the platform’s overall brand strategy and marketing campaigns.
Ashok will lead TikTok ‘s brand-building journey and marketing efforts in India according to Nikhil Gandhi, head of India, TikTok. “The appointment of Ashok further strengthens our local leadership team which is dedicated to ensuring organized growth and providing our users with an exciting and secure in-app experience.
With his vast experience spanning over 20 years, I believe it will add tremendous value to building our brand salience across the country’s stakeholders, “he added.
Cherian led marketing and sales efforts at Applause Entertainment, a member of the Aditya Birla Group, prior to this. He has held many leadership positions throughout his career, spanning two decades, including as the Chief Marketing Officer at SMAASH Entertainment contributing to the brand’s rapid growth. Ashok’s expertise includes working with brands such as MTV Networks, UTV Broadcasting, Open Kimono, Naked Communications, and Just Another Magazine, in the print, television, consultancy and retail industries.
Commenting on his new job, Ashok A Cherian said, “I am delighted to be part of TikTok and excited to be part of this team. TikTok has democratized content creation and redefined how people create short-video content and share it. I look forward to leveraging my past content and entertainment industry experience to further build brand love and bring joy to our Indian users.
TikTok is a short-form mobile video platform funded by ByteDance-an internet technology company based in Beijing. In countries such as Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo, TikTok has global offices.
The world’s top-sized non-game app for April 2020 was TikTok with user spending in excess of $78 million, a 10-fold increase from April 2019. Around 86.6 percent of TikTok ‘s revenue came from China, followed by 8.2 percent from the US.
TikTok became the most-downloaded software in the world in March 2020. During the weeks leading up to the lockdown, TikTok has become the country’s most successful app. It added another 14.1 million users during the lockout, becoming second only to the Zoom.