TikTok hits 150 crore downloads globally, India tops the chart
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TikTok hits 150 crore downloads globally, India tops the chart

TIKTOK-PLAY-STORE-india-nextbigbrand.in
Saurav Bhagat
Written by Saurav Bhagat
[email protected] | Delhi | Published on: November-18-2019 08:39 PM
  • TikTok is currently the third most downloaded non-gaming application of the year
  • It comes just after WhatsApp and Facebook respectively.
  • India alone has contributed to more than 45% of the global installs.

TikTok has reached 1.5 billion downloads worldwide on the App Store as well as Google Play and India tops the list with 466.8 million or about 31 percent of all new installs.

TikTok recorded 614 million downloads in 2019— six times more than last year, according to SensorTower, a mobile intelligence agency. For 2019, India was a fast adapter, driving up 277.6 million downloads this year, or around 45 percent of all global installs.

With 45.5 million, or 7.4 percent, China produced the second-largest amount of installs, while this year the US is No 3 with 37.6 million installations or around 6 percent. The statistic does not include installations from the country’s Android third-party stores, Sensor Tower said.

TikTok is currently the third most downloaded non-gaming application of the year with 614 million downloads, behind WhatsApp at the top with 707.4 million downloads and Facebook Messenger at the second spot with 636.2 million downloads.

In February 2019, TikTok reached the mark of 1 billion downloads, taking just under nine months to produce an additional 500 million installs.

TikTok enters e-com space with its new in-app feature:

According to news, TikTok has also been working on a new feature that allows influencers and content creators to include references to e-commerce site items in their bio as well as their comments. Users will be able to buy the products listed in the bio if they follow or click the link.   TikTok’s new feature is compared to those of the online shopping services of Facebook and Instagram, as they have both partnered with content creators and influencers to sell products. 

Speaking of the new feature, the spokesperson for ByteDance said, “We are always experimenting with new ways of improving our users’ app experience. Ultimately, we’re focused on ways to inspire creativity, bring joy, and add value to our community.”

TikTok has grown exponentially in recent time and is proving a threat to the likes of Facebook and Instagram. This can be understood by the fact that TikTok recently tested TikTok-like feature in its app by the name “Instagram Reels“.

Instagram set to give competition to Tiktok with it’s new feature Instagram Reels

About the author

Saurav Bhagat

Saurav Bhagat

Saurav is inclined towards brands and brand story-telling from the past half a decade. His interest in startups has made him an immense member of the NBB Family from its very early days.
Saurav loves Chai and writes his day to day experiences on Quora too.
He believes in the power of storytelling for a Brand and also in general.
He often says- "Stories are powerful enough to build and erase empires and generations!"

09654178839 | A-73, Hackerspace, Noida sector- 2 Noida UP 201301

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