- As part of a move from direct ad sales to self-service ads, Video Platform TikTok is rumored to be testing Pay-Per-Click Ads.
- There are currently beta-tested two separate auction models: cost-per-click and optimized CPC. Advertisers may pick their desired format, and then TikTok is most likely to target users to convert.
As part of a move from direct ad sales to self-service ads, TikTok apparently tests pay-per-click advertising.
The popular video app wants to expand the number of advertisers it can target by providing them with the resources to manage their own ad campaigns, according to information obtained by Digiday.
The extension will be introduced in Italy, UK, France, and the US for the first time.
But the implementation would not be a fully self-service model similar to Facebook and Google. The ad sales department of the company will still be active throughout the app in producing advertisements and campaigns.
There are currently beta-tested two separate auction models: cost-per-click and optimized CPC. Advertisers may pick their desired format, and then TikTok is most likely to target users to convert.
The Chinese company Bytedance’s 15-second video software is currently valued at $78 billion.
AS awareness has grown across Western markets, with brands like Ralph Lauren, Chipotle, and cosmetics companies like Eos launching ads to attract a predominantly teenage audience.
TikTok’s ad business, according to buyers, is close to Snapchat’s during the early phase of the product.
Chinese company TikTok was the most popular social media app in the world with nearly 60 million installations. According to an update from the marketing intelligence firm Sensor Tower, the countries with the most installations of the TikTok app were India at 44 percent of its total downloads and the United States at 8 percent. India is TikTok’s largest market with more than 200 million users.
The growth of the app in India is significant on both iOS and Android and could help fuel the ongoing growth. It could also appeal to advertisers and help the company develop the business of the social platform in the country. Several brands on the social platform have already made a mark.
For example, Britannia’s new variant of the’ Little Hearts ‘ biscuit, and the #BilkulSafeHai campaign by Godrej Security Solutions, as well as other scores.
