- With 11 more months to go for 2021, the TikTok user base has now crossed 1 billion milestone
While the short video app TikTok has been seriously doubted over its platform as some users kept on wasting their time, some users kept on generating the hype. For some people, this app is nothing more than a waste of time while for some TikTok meant a boost in their career as an influencer.
But all in all, the growth of the user base for TikTok seems to be unstoppable. While this app is all about 30-60 seconds videos, Facebook offers a plethora of other features but even a giant like Facebook is not able to match the pace of growing the TikTok user base.
Let’s Talk About Numbers:
TikTok is predicted to continue its growth in the UK but it might be a little slower from what this short-video app experienced during its early stage. TikTok user base grew 205.3% last year where teens were the major chunk of the TikTok user base.
For this year’s prediction is that its user base will grow by 67% to 8.12 million and in 2021 TikTok might cross 10 million with a growth of more than 25%.
TikTok’s superstar year was 2019 – according to Debra Aho Williamson, an eMarketer principal analyst.
Reasons for Growing User Base:
The reason which I’m giving, may or may not be the direct reasons but they are worth highlighting.
Comparing TikTok with other apps, give us one astounding fact. Everybody wants to be known and TikTok knows it better than any other existing app. In terms of reach, TikTok is people’s most favorite app. While Instagram and Facebook dropped its reach all of a sudden, the case is not the same with this short-video app.
Even if we are scrolling Facebook feed, we come across a number of compilations where people follow a particular trend. #camelwalk is one of the recent hypes that came straight out of the TikTok app. No one knows who was the first user to roll out camel walk, but the world knows (and it’s following) the hype!
While it’s nearly impossible to come up with a well-drafted, planned and scripted video. TikTok app comes with a plethora of filters and ideas with which one can make short-videos and flaunt their creativity. It doesn’t take much time to record a short-video and wait for the magic to happen!
Is There Any Other App That Can Act as an Obstacle to TikTok user base?
As of now, there is no other app! In fact, TikTok has grabbed a market share of Instagram and Snapchat. Looking at the growth of the TikTok user base, a plethora of short-video apps like Likee, Starmaker is now emerging.
But then again, first-mover advantage definitely goes to the TikTok app. But the world of the internet has endless possibilities.
Do you know that Google recently launched its Tangi App? It’s another short-video app, but much more informative and organized as compared to TikTok’s interface.
Google’s Tangi App can prove to be a disruptor for the TikTok user base as well as for the app itself. But the only problem with Google’s Tangi app is that as of now it just available on the iOS platform. Android users have to wait for an undisclosed time.