- Tinder Introduces Global Swiping And Is Testing Video Calls For Matches amid ongoing coronavirus pandemic. Recently. Tinder introduced Passport.
Tinder made its “Passport” feature free for users worldwide in late March. At a time when many countries around the world we’re entering a lockdown to prevent the spread of COVID-19, “Tinder Passport” allowed users to pick any city and match its Tinder users there. It registered a whopping one billion swipes in a single day on 29 March.
Buoyed by its popularity, next week the app will now introduce a free feature called “World Mode.”
What insights have you had from the Tinder use in the past few weeks?
Within what happened we see three major patterns. They’re a little unique but they’re an extension of patterns we’ve seen before.
Two, Online dating and dating is the same for many participants around the world. It is dating. Two, the interactive experience helps you to get emotional connections. (Our users) are versed in digitally hanging out. Now we are seeing the picking up because of social distancing. Third, we see people doing events to build digital emotional links and meet new people, which is encouraging. For example, cooking classes that they will be doing online with another person. Or also quiz days.
You rolled out Tinder Passport last month. Did the learning come from that?
Back to 2017-18, we observed these ideas with our Gen Z users. We saw hundreds of millions of matches when we gave Passport for free. It was not only Delhi-Mumbai but Delhi-New York. The underlying thing is, it’s real interactions that happen online, it makes you feel good, understood.
What is Global Mode?
Say you are from Los Angeles. We ask, “Are you interested in locally or internationally, people? “If you choose ‘Global,’ and if someone in London or Delhi also says ‘Tinder Global Swiping,’ we’ll let those people connect. It’s still Tinder, but it’s a global pool. Another thing is, we’re rolling out prompts. They’ll help you start conversations. You’ll see us experimenting with a variety of new things and activities to make connections easier.
There have been reports that you’re rolling out a video feature in the US. Will that be done globally?
We’ve speeded up our timeline for the one-to-one video feature which will roll out to a small group of members by the end of June on a test basis. I expect most members around the world to make it through the rest of the year.
This is interview is an excerpt of Statements by CEO of Tinder to Livemint. You can find the full interview here.