Years pass, Internet traffic grows (at least so far, and with some ‘help’ from the pandemic), and Internet applications, whether websites, IoT devices, or mobile apps, evolve throughout the year, depending on whether they attract humans.
Let’s focus on the most popular domains this year based on the data shared by Cloudflare Radar, as well as the changes in our popularity ranking for those domains. With the demise of Alexa.com, marketers and individuals can now obtain a domain ranking from Cloudflare.
Top 10 Sites of 2021
Let’s begin with their Top Domains Ranking, which noticed a very interesting clash for the number one position in CF Radar global ranking data in 2021. Google.com (which includes, among other things, Maps, Translate, Drive, Flights, Books, and News) finished 2020 as the undisputed leader in our ranking — from September to December of last year, it was always at the top. TikTok.com was only ranked #7 or #8 at that time.
Top ten — The most popular domains of 2021
Amazon was ranked fifth in November, but Netflix overpassed it in December 2020 (for some days, it was above Apple, which was ranked fourth); Instagram and Twitter fluctuated in their rankings throughout November and December.
The year 2021 told a different story. TikTok topped the charts for a single day on February 17, 2021. TikTok received a few more days in March, as well as in May, but only after August 10, 2021, that TikTok took the lead on many days.
Conclusion: Trends in human (online) behaviour
The Internet is not a quiet place, just as humans on Earth are not quiet or passive, but active and reactive (especially during a pandemic). Although it doesn’t seem to be drastic ups and downs at the top of our domain ranking throughout the year (TikTok and YouTube were the exceptions), Cloudflare Radar saw how an event like the Myanmar coup and the subsequent viral video may have propelled YouTube to the top of their ranking. It also noticed how e-commerce was impacted throughout the year, how space-related websites had a big (online) year with significant events, and how Netflix rose around the holidays.