If you are not living under a rock, you must have heard of Tupperware, a plastic container which many of our colleagues bring to their office.
Tupperware’s story began when a chemical Engineer, Earl Tupper, created Tupperware in the early 1940s. Today, Tupperware is known for its design-focused storage, serving and food preparation solutions for the kitchen and home in more than 100 countries.
Earl came up with a durable, flexible, odourless, non-toxic plastic that he used to create storage containers for daily-use at homes.
His idea was to create a product that would keep food fresh in the then new age of refrigerators, so popular in America. He patented the ingenious Tupper Seal in 1949, shortly after introducing the range into department and hardware stores. Unfortunately, consumers did not understand how to use the Seal, and the product remained on shelves.
Enter, Brownie Wise and her House Parties
In the early 1950s, a marketing genius called Brownie Wise joined the Tupper Corporation and introduced the ‘House Party’ concept. Wise got so successful that Tupper removed all the products from retail outlets and, the House Party became the company’s only form of distribution.
Brownie Wise was an excellent at sales and at leading the team. She realized that the women who sold Tupperware at house parties were responsible for the success of the company and rewarded them in generous ways during that time period.
Brownie was famous for creating significant ways to recognize these works at home women, from fantastic prizes and rewards to the annual Jubilee celebration, which combined nationwide recognition with humor and fun.
Well, Known Market Leader!
Tupperware develops, manufactures, and distributes its products as a wholly owned subsidiary of its parent company Tupperware Brands. It is promoted by means of approximately 1.9 million direct salespeople on a contractual basis.
The Tupperware Brands Corporation is listed on the New York Stock Exchange as a global direct seller. Through an independent sales force of approximately 1.9 million worldwide, the company supplies premium, innovative products across multiple brands and categories.
Tupperware was introduced in Australia in 1961 and in New Zealand in 1973. The Tupperware brand is known for its design, storage and serving solutions for the kitchen and home in more than 100 countries. At an average, Tupperware Party starts every 2.3 seconds, while in Australia and New Zealand a staggering 9 out of 10 homes own at least one piece of Tupper plastic.
Image Source – Tupperware India