Content is the king. No one knows it better than Twitter that is a content-based social media platform. To strengthen its portfolio further, Twitter has acquired Revue on Tuesday. Revue is an email newsletter platform for writers and Publishers.
About Current Acquisition of Revue by Twitter
Revue helps individuals and companies in paid subscription for their contents. Revue will support twitter in helping people with their interests. It will also help the writers to monetize their work. Writers and publishers can monetize their work through their website, on Twitter, or elsewhere. with Revue, Twitter is planning to make writers’ life better.
Twitter is planning to make some changes in the subscription plans of Revue. It will provide more features free to the audience. Newsletter writers provide free and paid subscriptions to the subscribers. From paid subscriptions, Revue takes a commission of around 6% as its revenue model. Twitter may reduce these Paid newsletters charges from 6% to 5%.
Twitter or Revue did not disclose the financial details in public. The main goal of the acquisition is to expand the twitter business and providing more features to the writers who distribute their work over Twitter. Revue will still remain a standalone service within Twitter.
This deal is a win-win situation for both Twitter and its user base. For Twitter, it is an opportunity to expand its business outside advertising. 85% of Twitter earnings come from advertising. For users, it will bring more opportunities to earn money from their followers.
Some changes may come in Twitter’s offerings in the future. One- It may provide followers based earning to the users. Second- twitter may start its own subscription service very soon.
Future Plan of Twitter with Revue and Other Acquisitions
Email newsletters, one of the main feature of Revue, has become more popular in recent time. Companies and individual startups send newsletters to their free and paid followers.
Founded in 2015, Revue is a Netherlands-based startup. Revue’s whole team will join Twitter to expand the Revue business. Currently, the Revue team has six members based in the Netherlands.
Twitter is on an acquisition spree recently. The giant social media platform is targeting innovative small startups to expand its business area. It is also working on a subscription-based platform Gryphon.
In the last 2 months, Twitter has acquired social app Squad, Breaker a podcast company, and Ueno design firm. Twitter investors forced the company to think of alternative revenue sources when the advertising got badly affected in the pandemic time.
The current acquisition of Revue brings Twitter in direct competition with the popular newsletter platform Substack. Initially, Twitter tried to acquire Substack. The founder of Substack said that a sale to Twitter is not going to happen. Revue takes a 6% cut from the writers, whereas Substack charges 10% from its writers’ revenue.
