We recently interviewed Abhishek Banerjee a.k.a Hathoda Tyagi (Pataal Lok & Mirzapur Fame, Co-Founder, Casting Bay) and Anmol Ahuja (Co-Founder, Casting Bay) about the casting industry, OTT and upcoming Digital Media.
Here is an extract from the interview:-
- What is Casting? Can you explain it?
I’ll just give you a simple example. During our childhood, we used to read visual novels such as Panchtantra, Amar Chitra Katha and we used to create visuals in our minds. We do the same thing for directors. We bring the characters for the directors. (Abhishek Banerjee)
- What was the reason for establishing Casting Bay?
We started it for money. We are outsiders in the industry and we wanted to direct and act also. Without any background of films, the industry-accepted us and recognized us. That is why we started Casting Bay. We work with new filmmakers, actors, and artists. We established this brand to break the traditional norms and create more amazing content. (Abhishek Banerjee)
- How huge is the industry of Casting?
This is an industry with huge potential. Right now, it is in the nascent stage and we hope it will grow. Casting Bay is the first country in India which has started the trend of giving credits to brands. We wanted to create brand trust and it is going well. (Anmol Ahuja)
You can find the whole interview here.