Amitabh Bachchan has been named as the official brand ambassador for edtech business upGrad. Bachchan will be seen supporting upGrad’s brand value through endorsements and advertising of the platform’s services, as well as emphasising the necessity of ‘lifelong learning’ for progressive professional progression as part of the relationship.
Arjun Mohan, CEO of upGrad India, stated that education is “definitely a very significant arena where we are not only delivering learning opportunities but also committing to nurturing lives and developing a future.”
“Therefore, we take responsible marketing very seriously, and in that respect, what better than having a personality like Bachchan’s that carries so much faith and respect. Our marketing strategies are at the core of evolving industry dynamics, and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call, which is also aligned with upGrad’s brand value of having a celebrity that resonates credibility and shall have a lasting impact on our viewers,” he added.
With Bachchan on board, the firm hopes to drive future improvements, which will help it achieve its goal of making upGrad a household name everywhere higher education is mentioned. The current development will be followed by subsequent events, each with a powerful message addressing the higher-ed difficulties that remain across the country, according to upGrad’s overall marketing aims, the firm said in an official statement.
UpGrad is an online education platform that includes undergrad courses, campus and job-linked programmes, studying abroad, short form to executive degrees, degrees, masters, and doctoral degrees, and spans the age group of 18-50 years.
The organisation claims to have a learner network of over two million people in over 100 countries and over 300 university partners, and a client presence of 1000 businesses. The firm has offices in the United Kingdom, the United States, the Middle East, India, Singapore, and Vietnam.
upGrad is a pioneer in the online education revolution, changing the lives of millions for the better by “Powering career success for every member of the global workforce as their trusted lifelong learning partner”. Co-Founded by one of the world’s most impactful entrepreneurs, Ronnie Screwvala along with Mayank Kumar and Phalgun Kompalli, upGrad has impacted over 1 million total registered learners in over 50+ countries.
upGrad, Asia’s higher EdTech leader, uniquely drives deep learning for the real world, by creating original content harnessing industry experts across the globe and offers learners a hyper-personalized, comprehensive one-stop solution, combining the power of its’ proprietary AI-driven technology platform with its army of counselors who handhold learners for the entire duration of their course.