• About
  • Contact
Friday, May 20, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

VG Siddhartha – The Man Who Changed The Coffee Culture Of India

Sourav by Sourav
July 30, 2019
in Retail
Reading Time: 3 mins read
A A
0
V.G. Siddhartha:- Next Big Brand

source:- rediff.com

With a country obsessed with tea, if there is one brand which has made Coffee omnipresent across Indian cities and available to masses, it is Café Coffee Day (CCD). Whether it is an important corporate meeting or a vibrant place for teenagers to hang out, CCD is everyone’s first choice, thanks to VG Siddhartha. It has made itself a brand with more than 2,000 outlets worldwide.

Let us know more about the growth story of the now omnipresent brand and the man behind its Success!

V.G. SiddharthaVG Siddhartha, the man who changed the Coffee Culture of India

Pic Credit

VG Siddhartha is the proud Founder & Owner of Cafe Coffee Day. He was born into a family of coffee plantation owners from the Chikmagalur district of Karnataka, who today, have been in the industry for more than 140 years.

After his Masters, he went to Mumbai and joined J M Financial Services as a management intern on the Indian Stock Market, leaving out his family business of growing coffee. After two years, he returned to Bangalore to look after the family business. But he was not happy with the size of their ambition. He worked hard to expand the business and make it big.

Eventually, the cultivation grew from a few hundred acres to a few thousand acres because of his desire to increase the cultivation. But because of the inconsistent coffee prices, the traditional growers got fed up and started selling out their business to Siddhartha. The Government policies & the soaring high import and export duties made it even more difficult for Indian Coffee Planters, to keep low prices or to venture out into the International coffee cartel.

Cafe coffee day products
image source: cafe coffee day

VG Siddhartha headed to New Delhi, to convince the union government to end their monopoly over coffee and returned successfully. As a result, the highly inflated taxes on coffee trade were drastically cut down and the dream of CCDs was born.

He understood the basics of the coffee business and the conclusions were shocking. The world grows around 120 million bags of coffee bean every year which costs around $7 billion approximately. But when the same bean is retailed as a cup of coffee the value becomes $100 billion. Siddhartha wanted to pursue the $100 billion mark. He called his team and discussed with them, his idea of retailing a cup of coffee.

He briefed his management team that he wanted to put up cafés across India. Within a budget of Rs.1.5 Cr; he told them to build a nice concept store to attract young audiences to his cafe, he decided to make it a Cyber Cafe with Coffee and Internet together.

This idea was even more bankable because, those days the Internet was still a luxury product limited only to the riches, posh places, and cafes.

Coffee - cafe coffee day
image source: cafe coffee day

Coffee Day, The Brand

Today, CCD has expanded through many cities in India joining new stores with more than 1500 cafes open across the nation by 2018. It has also expanded outside India with its outlets in Austria (Vienna), Czech Republic, Malaysia, Egypt, and Nepal.

The company is known for being vertically integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines] to making the furniture for the outlets

Additionally, Cafe Coffee Day also holds multiple divisions which include:

  • Coffee Day Fresh ‘n’ Ground, which owns 450 coffee bean and powder retail outlets
  • Coffee Day Square, a high-level coffee bar in Bangalore, Chennai, Mumbai, New Delhi
  • Coffee Day Xpress, which runs 900 plus Coffee Day kiosks
  • Coffee Day Beverages, which runs over 50,000 vending machines
  • Coffee Day Exports, its exporting wing
  • Coffee Day Perfect, its fast-moving consumer goods packaged coffee division
  • Coffee Day B2C Plant, Coffee vending machine manufacturing division

CCD seeks valuation from Coca-Cola, demands between ₹8k to ₹10k crore

Tags: Cafe Coffee Day OwnerCage Coffee Day sharesCCD OwnerOwner of CCDV.G. SiddharthaVG Siddhartha
Previous Post

LIC may surpass Reliance Industries, TCS to become India’s most valued firm after proposed listing

Next Post

10 Indian Chief Executives in The List of Influential CEO

Sourav

Sourav

Excellent story-teller, with a background in SEO and Digital Marketing. Likes to write and give form to opinion and incidents.

Related Posts

High street essentials founders
News

High Street Essentials Bags 40 Crore From Stride Ventures

May 20, 2022
paytm mall
News

Jack Ma Exits Paytm Mall, Sells 43% For Rs 42 Crore Valuation Down To Rs 100 Crore

May 17, 2022
Zepto Founders
News

Zepto Raises $200 Million, Nears Unicorn Status As Valuation Reaches $900 Million

May 3, 2022
Nykaa Founder
News

Nykaa Announced Acquisition of 18.51% Stake In Beauty Brand Earth Rhythm For ₹41.65 Crore

April 22, 2022
D2c Brands in India
Industries

D2C Brands Future in India

April 12, 2022
Reliance Clovia
News

Reliance Retail Acquires 89% Stake in D2C Brand Clovia For ₹950 Crore

March 21, 2022
Next Post
top-indian-ceo-next-big-brand

10 Indian Chief Executives in The List of Influential CEO

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple brand story BYJU Ravindran Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Mukesh Ambani Netflix NFT NFT Collection Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india Startups startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad YouTube Zomato Zomato App

Instagram

Follow Me!

Recent News

  • High Street Essentials Bags 40 Crore From Stride Ventures
  • Used Car Ecommerce Platform Cars24 Lays Off 600 Employees To Cut Cost
  • Ola Foods Cancels Expansion Plans, Looks To Integrate With 10-minute Grocery Delivery

Latest News

High street essentials founders

High Street Essentials Bags 40 Crore From Stride Ventures

May 20, 2022
Cars24 founder

Used Car Ecommerce Platform Cars24 Lays Off 600 Employees To Cut Cost

May 19, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.