• About
  • Contact
Friday, July 1, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

Virat Kohli Is Most Visible Celebrity On TV Followed By Akshay Kumar: Tam AdEx

Pritish raj by Pritish raj
July 23, 2020
in News
Reading Time: 2 mins read
A A
0
Virat Kohli Visible Celebrity Instagram Followers- Next Big Brand

Virat Kohli Is Only Cricketer On the List.

  • Despite not getting LIVE cricket due to Covid-19, Virat Kohli is still undoubtedly the most visible celebrity on TV endorsing various items.

Despite not getting LIVE cricket due to Covid-19, Virat Kohli is still undoubtedly the most visible celebrity on TV endorsing various items. According to the TAM survey, Virat Kohli topped the list of most visible celebrities via Ad endorsements with an average exposure of 10 hours per day across all television channels followed by Akshay Kumar and Kareena Kapoor who ranked second and third with 9 hours and 8 hours of ad duration/day during Apr-Jun’20 respectively.

Based on the number of categories supported by the top ten celebrities, however, Akshay Kumar was the top celebrity among all celebrities in all professions in Apr-Jun’20 to support the maximum number of categories.

Akshay Kumar- Next big Brand
Akshay Kumar is second-placed behind Kohli. Source:- India Today

Between the celebrity couples, Anushka Sharma and Virat Kohli finished with an ad volume share of 26 percent with 16 brands. Whereas Akshay Kumar and Twinkle Khanna and Kareena Kapoor Khan and Saif Ali Khan had an almost equal share of Ad Volumes in second and third positions, but for Akshay Kumar and Twinkle Khanna the number of brands was the largest. Deepika Padukone and Ranveer Singh placed fourth in the list, with a share of 12 percent and 18 brands.

According to the TAM Adex study on Celebrity Endorsement for the period Jan-June’20, the effect of COVID-19 between April and June ’20, advertisement volumes on TV for Celebrity endorsed Ads fell by 39 percent over Jan-March’20.

The study also notes that the share of advertising-supported by celebrities decreased as opposed to the Jan-Mar’20 era during April-June 20. Celebrity endorsements commanded 24 percent of the ads in the period Jan-March’20, while non-celebrity advertising commanded 76 percent. While, the April-June’20 era decreased to 21 percent of the celebrity advertisements on television, and the remainder were non-celebrity advertising. Similarly, in Apr-Jun’20, the count of celebrities also saw a decline compared to Jan-Mar’20, i.e. the number fell from 200 celebrities to 180.

The study also notes that during both quarters of 2020, the film actresses were on top of the celebrity-endorsed advertising. While share dropped to 43 percent in the period April-June’20 compared to 45 percent in Jan-March’20 followed by movie actors who also saw a 36 percent drop in April-June’20 compared to 38 percent in Jan-March’20. Whereas in the span of April-June, shares of sportspersons and TV actresses witnessed an increase.

Previous Post

Elon Musk Unlocks $2.1 Billion Paycheck As Tesla Hits $150 Billion Valuation

Next Post

Founded By Ex-Qualcomm & Wipro Executives, CloudWorx Receives Seed Funding

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

20220630 185323
Cryptocurrency

Binance Taps Most Popular Tiktok Star Khaby Lame To Drive Web3 Adoption

June 30, 2022
Metawhale Team
Cryptocurrency

World’s First NFT Museum Launched By Metawhale World

June 30, 2022
WhiteHat Jr Ads- Next Big Brand
News

Byju’s-owned WhiteHat Jr Lays Off 300 Employees

June 29, 2022
Reliance CEO Mukesh Ambani
Industries

Mukesh Ambani Resigns as Director of Reliance Jio, Son Aakash Ambani Named Chairman

June 28, 2022
png 20220628 164551 0000
Cryptocurrency

Cryptoys Raises $23 Million to Mix NFTs, Gaming, and Virtual Toys

June 28, 2022
20220627 152251 0000
News

Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital

June 27, 2022
Next Post
CloudWorx Seed Funding- Next Big Brand

Founded By Ex-Qualcomm & Wipro Executives, CloudWorx Receives Seed Funding

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple Brands brand story Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian Crypto Startups Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Mukesh Ambani Netflix NFT NFT Collection NFT India Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india startups in india Swiggy Tiktok Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad WazirX YouTube Zomato
check more news on that pages youtube converter, filme online 2022, filme porno mature, porno amatoriale, nxnxx.org, https://xvideosxnxx.org, https://xoxporn.net

Instagram

Follow Me!

Recent News

  • Binance Taps Most Popular Tiktok Star Khaby Lame To Drive Web3 Adoption
  • World’s First NFT Museum Launched By Metawhale World
  • Byju’s-owned WhiteHat Jr Lays Off 300 Employees

Latest News

20220630 185323

Binance Taps Most Popular Tiktok Star Khaby Lame To Drive Web3 Adoption

June 30, 2022
Metawhale Team

World’s First NFT Museum Launched By Metawhale World

June 30, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.