• About
  • Contact
Wednesday, March 3, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home News

Virat Kohli Remains India’s Most Valuable Celebrity for the 4th Consecutive Year, Reveals Duff & Phelps Study

Abdul Kadir Khan by Abdul Kadir Khan
February 4, 2021
in News
3 min read
0
Virat Kohli Remains India’s Most Valuable Celebrity for the 4th Consecutive Year, Reveals Duff & Phelps Study

Virat Kohli:NBB

Share on FacebookShare on Twitter

Key findings from the report include:
 Virat Kohli retains the top position for the fourth consecutive year. His brand value remains steady at $237.7       million (mn) in 2020 despite the COVID-19 pandemic.
 Akshay Kumar retains the second position with a brand value of $118.9 mn (a jump of 13.8%).
 Bollywood powerhouse Ranveer Singh lands the third position again, with a brand value of $102.9 mn.
 The overall brand value of the top 20 celebrities in 2020 is estimated at $1 billion (bn), a dip of approximately 5% from last year.

Duff & Phelps, the world’s premier provider of governance, risk, and transparency solutions, today released key findings from the sixth edition of its Celebrity Brand Valuation Study 2020: “Embracing the New Normal.” The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their product endorsement portfolio and relative social media presence. It examines the impact of the pandemic on both brand value rankings and the celebrity endorsement space.

Ranking Details of Celebrities

“While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff, and Rohit Sharma all jumped a few spots to grab the No. 6, No. 15, and No. 17 spots, respectively.” said Aviral Jain, Managing Director, Duff & Phelps.

Celebrity Brand Rank(2020) Brand Value($ Million)(2020) Brand Rank(2020)
Virat Kohli 1 237.7 1
Akshay Kumar 2 118.9 2
Ranveer Singh 3 102.9 3
Shah Rukh Khan 4 51.5 5
Deepika Padukone 5 50.4 3
Alia Bhatt 6 48.0 7
Ayushmann Khurrana 6 48.0 10
Salman Khan 8 45.0 6
Amitabh Bachchan 9 44.2 8
Hrithik Roshan 10 39.4 11

Further, Kartik Aaryan debuts on our list at No. 20. These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth,” said Aviral Jain.

“This year, the media and entertainment (“M&E”) sector took a hit and witnessed a significant slowdown in advertising spends as traditional media and outdoor entertainment were severely impacted by the pandemic. Digital marginally overtook print to become the second-largest segment in the advertisement space, and it continues to witness traction among brands.

The pandemic has also reinforced the fact that a strong social media presence is no longer a ‘good to have,’ but rather a ‘must-have’ for celebrity endorsers. With celebrity-brand engagements becoming more digitally oriented, brands and celebrity endorsers are discussing innovative ways of collaboration,” Jain added.

Commenting on how the pandemic redefined the M&E sector, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services at Duff & Phelps, said, “2020 saw a boost in digital advertising, with celebrities leveraging their authentic and personal experiences for endorsements. In fact, many OTT stars, and influencers are currently sharing the spotlight for digital ads, which is a new trend observed this year.”

About Duff & Phelps

Duff & Phelps is the world’s premier provider of governance, risk, and transparency solutions. We work with clients across diverse sectors in the areas of valuation, corporate finance, disputes and investigations, cybersecurity, claims administration, and regulatory compliance.

With Kroll, the leading global provider of risk solutions; Prime Clerk, the leader in complex business services and claims administration; and Verus Analytics, a leading provider of unclaimed property recovery services for state governments, our firm has over 4,000 professionals in 25 countries around the world.

Previous Post

Ixigo Acquires Train Discovery and Reservation Platform ConfirmTkt

Next Post

MPL Raises $95 Million in Series D Funding Round

Abdul Kadir Khan

Abdul Kadir Khan

Abdul Kadir Khan is a Content Writer at Next Big Brand. Hails from UP. Postgraduate in Computer Science. Content Maniac and Trainer. Love to write about startups, Brands, and Trending Tech.

Related Posts

Mukesh Ambani- Only Indian in Top 10 Most Famous, Most Reputable, and Brand Guardian CEOs List Worldwide
News

India Added 40 Billionaires in 2020 with Total Tally of 177:Hurun Study

March 2, 2021
Virat Kohli Remains India’s Most Valuable Celebrity for the 4th Consecutive Year, Reveals Duff & Phelps Study
News

Virat Kohli is the First Indian to Cross 100 Million Followers on Instagram

March 2, 2021
UPI Crossed Rs 4 Trillion Transactions Mark First Time in December
News

In February, UPI Recorded 2.29 Billion of Transactions Worth Rs 4.25 Trillion

March 1, 2021
Apple Leads Global Smartphone Market for First Time Since 2016
News

Apple Leads Global Smartphone Market for First Time Since 2016

February 26, 2021
Infra.Market Raise $100 Million to Join Unicorn Club
News

Infra.Market Raise $100 Million to Join Unicorn Club

February 26, 2021
Justdial Launches JD Mart, an Exclusive B2B Sellers Platform
News

Justdial Launches JD Mart, an Exclusive B2B Sellers Platform

February 25, 2021
Next Post
MPL Raises $95 Million in Series D Funding Round

MPL Raises $95 Million in Series D Funding Round

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

future group-nextbigbrand.in

Future Group’s FLF strikes deal with Blackstone worth $250 million

2 years ago
future amazon-retail-next-big-brand

Delhi High Court Refuses To Restrain Amazon From Writing To Authorities

2 months ago
Chinese Billionaire Jack Ma Suspected Missing after Condemning the Chinese Government.

Alibaba Share Surges after Jack Ma’s Resurfacing Video

1 month ago
LinkedIn CEO - Next Brand Brand

Jeff Weiner – CEO of LinkedIn To Step Down from His Position

1 year ago

FOLLOW US

  • 28.5k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • India Added 40 Billionaires in 2020 with Total Tally of 177:Hurun Study
  • Virat Kohli is the First Indian to Cross 100 Million Followers on Instagram
  • In February, UPI Recorded 2.29 Billion of Transactions Worth Rs 4.25 Trillion

Instagram

Follow Me!

Latest News

Mukesh Ambani- Only Indian in Top 10 Most Famous, Most Reputable, and Brand Guardian CEOs List Worldwide

India Added 40 Billionaires in 2020 with Total Tally of 177:Hurun Study

March 2, 2021
Virat Kohli Remains India’s Most Valuable Celebrity for the 4th Consecutive Year, Reveals Duff & Phelps Study

Virat Kohli is the First Indian to Cross 100 Million Followers on Instagram

March 2, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.