• About
  • Contact
Friday, May 20, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

Virat Kohli Remains India’s Most Valuable Celebrity for the 4th Consecutive Year, Reveals Duff & Phelps Study

Abdul Kadir Khan by Abdul Kadir Khan
July 28, 2021
in Leadership
Reading Time: 3 mins read
A A
0
Virat Kohli:NBB

Virat Kohli:NBB

Key findings from the report include:
 Virat Kohli retains the top position for the fourth consecutive year. His brand value remains steady at $237.7       million (mn) in 2020 despite the COVID-19 pandemic.
 Akshay Kumar retains the second position with a brand value of $118.9 mn (a jump of 13.8%).
 Bollywood powerhouse Ranveer Singh lands the third position again, with a brand value of $102.9 mn.
 The overall brand value of the top 20 celebrities in 2020 is estimated at $1 billion (bn), a dip of approximately 5% from last year.

Duff & Phelps, the world’s premier provider of governance, risk, and transparency solutions, today released key findings from the sixth edition of its Celebrity Brand Valuation Study 2020: “Embracing the New Normal.” The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their product endorsement portfolio and relative social media presence. It examines the impact of the pandemic on both brand value rankings and the celebrity endorsement space.

Ranking Details of Celebrities

“While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff, and Rohit Sharma all jumped a few spots to grab the No. 6, No. 15, and No. 17 spots, respectively.” said Aviral Jain, Managing Director, Duff & Phelps.

Celebrity Brand Rank(2020) Brand Value($ Million)(2020) Brand Rank(2020)
Virat Kohli 1 237.7 1
Akshay Kumar 2 118.9 2
Ranveer Singh 3 102.9 3
Shah Rukh Khan 4 51.5 5
Deepika Padukone 5 50.4 3
Alia Bhatt 6 48.0 7
Ayushmann Khurrana 6 48.0 10
Salman Khan 8 45.0 6
Amitabh Bachchan 9 44.2 8
Hrithik Roshan 10 39.4 11

Further, Kartik Aaryan debuts on our list at No. 20. These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth,” said Aviral Jain.

photo 2021 02 04 15 26 57

“This year, the media and entertainment (“M&E”) sector took a hit and witnessed a significant slowdown in advertising spends as traditional media and outdoor entertainment were severely impacted by the pandemic. Digital marginally overtook print to become the second-largest segment in the advertisement space, and it continues to witness traction among brands.

The pandemic has also reinforced the fact that a strong social media presence is no longer a ‘good to have,’ but rather a ‘must-have’ for celebrity endorsers. With celebrity-brand engagements becoming more digitally oriented, brands and celebrity endorsers are discussing innovative ways of collaboration,” Jain added.

Commenting on how the pandemic redefined the M&E sector, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services at Duff & Phelps, said, “2020 saw a boost in digital advertising, with celebrities leveraging their authentic and personal experiences for endorsements. In fact, many OTT stars, and influencers are currently sharing the spotlight for digital ads, which is a new trend observed this year.”

About Duff & Phelps

Duff & Phelps is the world’s premier provider of governance, risk, and transparency solutions. We work with clients across diverse sectors in the areas of valuation, corporate finance, disputes and investigations, cybersecurity, claims administration, and regulatory compliance.

With Kroll, the leading global provider of risk solutions; Prime Clerk, the leader in complex business services and claims administration; and Verus Analytics, a leading provider of unclaimed property recovery services for state governments, our firm has over 4,000 professionals in 25 countries around the world.

Previous Post

Ixigo Acquires Train Discovery and Reservation Platform ConfirmTkt

Next Post

MPL Raises $95 Million in Series D Funding Round

Abdul Kadir Khan

Abdul Kadir Khan

Abdul Kadir Khan is a Content Writer at Next Big Brand. Hails from UP. Postgraduate in Computer Science. Content Maniac and Trainer. Love to write about startups, Brands, and Trending Tech.

Related Posts

Deepinder Kalra
Leadership

Zomato’s Deepinder Goyal Joins Urban Company’s Board as Independent Director

April 25, 2022
BharatPe MD Ashneer Grover
Leadership

BharatPe Co-Founder Ashneer Grover Resigns As Managing Director And CEO

March 1, 2022
Paytm executives
Leadership

Three Senior Level Executives Leave Paytm

December 23, 2021
0004 6952186902 20210831 113937 0000
Leadership

Ex-Tiktok India Head Nikhil Gandhi Joins MX Media as COO

October 7, 2021
0002 6166724269 20210818 181020 0000
Leadership

DMart’s Radhakishan Damani Joins Global Top 100 Richest Persons’ List: Bloomberg

October 7, 2021
Karan Bajaj:NBB
Leadership

Karan Bajaj Leaves WhiteHat Jr, Trupti Mukker will be the New CEO

October 8, 2021
Next Post
MPL

MPL Raises $95 Million in Series D Funding Round

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple brand story BYJU Ravindran Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Mukesh Ambani Netflix NFT NFT Collection Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india Startups startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad YouTube Zomato Zomato App

Instagram

Follow Me!

Recent News

  • High Street Essentials Bags 40 Crore From Stride Ventures
  • Used Car Ecommerce Platform Cars24 Lays Off 600 Employees To Cut Cost
  • Ola Foods Cancels Expansion Plans, Looks To Integrate With 10-minute Grocery Delivery

Latest News

High street essentials founders

High Street Essentials Bags 40 Crore From Stride Ventures

May 20, 2022
Cars24 founder

Used Car Ecommerce Platform Cars24 Lays Off 600 Employees To Cut Cost

May 19, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.