• About
  • Contact
Friday, April 23, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Case Study

Virat Kohli Remains Most Valuable Celebrity In 2019: Duff & Phelps

Pritish raj by Pritish raj
February 6, 2020
in Case Study, News
3 min read
0
Virat Kohli Instagram Celebrity- Next Big Brand

Virat Kohli is most followed cricketer on instagram.

Share on FacebookShare on Twitter
  • For the third consecutive year, Virat Kohli holds the top position. The brand value grew to USD 237.5 million (mn) in 2019 by 39 percent.
  • Akshay Kumar jumps to second with a brand value of USD 104.5 mn (a 55.3 percent jump).
  • Ranveer and Deepika, the charismatic power couple, claim the third spot with a mark value of USD 93.5 mn each. For the second consecutive year, Deepika retains her most valuable status as a female celebrity, while Ranveer moves up a spot, to now occupy the same position as Deepika Padukone.
  • The total value of the top 20 celebrity brands is 1.1 billion USD, with the top 10 contributing about 75% of the total value.

For the third year in succession, Virat Kohli has emerged as India’s biggest celebrity brand. The brand value was double that of Akshay Kumar’s next best celebrity. The brand value of Kohli rose by 39 percent in 2019 to $237.5 million.

The brand of the Indian captain was valued at $237.5 million, the most among cricketers. The Kumar brand was worth $104.5 million. The figures were compiled through the study on Duff & Phelps Celebrity Brand Valuation.

Kohli is one of the four cricketers in the top-20 list with MS Dhoni finishing in ninth. The former Indian skipper made a three-place jump from the 12th position last year.

Sachin Tendulkar, now retired, still has a strong name, and is in 15th place.

Rohit Sharma ranks at number 20 in the list of current Indian cricketers. Sharma’s brand is priced at $23 million as opposed to Kohli’s brand.

Ranveer Deepika- Next Big Brand
Setting a couple goals, the power couple takes up the third position jointly.

Among the celebrities on the list were Shah Rukh Khan, Salman Khan, Alia Bhatt, Amitabh Bachchan, MS Dhoni, and Ayushman Khurrana.

Duff & Phelps today released the results from its’ Celebrity Brand Valuation Report 2019′ fifth edition. The study lists India’s most strong celebrity brands based on brand values extracted from their contracts for endorsement.

Commenting on the changing nature of the Indian endorsement market, Varun Gupta, Managing Director, and Valuation Services Asia Pacific Leader, Duff & Phelps said, “This is the dawn of a new era for the media and entertainment sector. The industry has undergone innovation, whether from conventional corporate endorsements to brand acquisitions, the rise of digital media advertising campaigns, or the advent of over-the-top (OTT) stars who break new ground in endorsements.

Brands and celebrities have taken the path of conscious advertisement and films in tandem by selecting uplifting subjects and making the story less dressed as a window, a significant aspect for today’s Gen Y and Gen Z.

“However, the study focuses on the rising trend of OTT after India’s digital demography upgrade. Regional markets have created ripples nationally and internationally with OTT showing that regional content is no longer a desirable condition but a necessity for the customer of today. The study also highlights the new tribe of celebrity endorsers who have become digital stars; they actively engage in social causes and support products that are committed to exercising wellness, and well-being.

The total value of the top 20 celebrity brands was estimated at $1.1 billion, according to the analysis, with the top ten contributing about 75 percent of the total value, “the report stated. The top 20 celebrities ‘ total number of product brand endorsements rose from 235 in 2016 to 370 in 2019, reflecting a CAGR of 16.3 percent over the past four years, he said.

Previous Post

Apple Smart Watch beats Swiss Watch Market, Sells 31 Mn Units in 2019

Next Post

Gaana Records 150 Mn Monthly Active Users, Beats Spotify & Apple Music

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Cryptocurrency

CoinSwitch Kuber Raises $25 Million at a Valuation of $500 Million

April 22, 2021
WazirX: Representing India at Global Cryptocurrency Market
Case Study

WazirX: Representing India at Global Cryptocurrency Market

April 22, 2021
Instamojo- Providing the Online Payment Gateways to MSMEs
Case Study

Instamojo- Providing the Online Payment Gateways to MSMEs

April 21, 2021
MPL Raises $95 Million in Series D Funding Round
News

MPL Acquires GamingMonk

April 20, 2021
Chargebee Raises $125 Million at a Valuation of $1.4 Billion
News

Chargebee Raises $125 Million at a Valuation of $1.4 Billion

April 20, 2021
Facebook Announces Suites of Audio Products
Internet

Facebook Announces Suites of Audio Products

April 20, 2021
Next Post
Gaana Users- next Big Brand

Gaana Records 150 Mn Monthly Active Users, Beats Spotify & Apple Music

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

jagran prakashan to acquire big fm

Anil Ambani may sell Big FM to Dainik Jagran for about Rs 1,200 crore

2 years ago

Official, Bali United Recruit Milos Krkotic, Ex-Montenegro National Team Players

1 year ago
PUBG Alternatives Ban Mobile Global Revenue- Next Big Brand

Indian Government Orders Ban On PUBG & 117 Other Chinese Apps

8 months ago
Tata Super app Top Management Salaries- Next Big Brand

Tata Group Companies Decide To Cut Salaries Of Top Management Up to 15-20%

10 months ago

FOLLOW US

  • 34k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • CoinSwitch Kuber Raises $25 Million at a Valuation of $500 Million
  • WazirX: Representing India at Global Cryptocurrency Market
  • Instamojo- Providing the Online Payment Gateways to MSMEs

Instagram

Follow Me!

Latest News

CoinSwitch Kuber Raises $25 Million at a Valuation of $500 Million

April 22, 2021
WazirX: Representing India at Global Cryptocurrency Market

WazirX: Representing India at Global Cryptocurrency Market

April 22, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.