On Friday, smartphone brand Vivo India said it aimed to increase the level of localization of phones manufactured in India to 40 percent by 2021, a senior company official said. In the recent past, the government has raised import duties on accessories and cell phone components such as motherboards, panels, and touchpads by about 10 percent to encourage local production.
Currently, for all the handsets it sells in India, the location level for Vivo India is 15 percent and the company has committed to increasing it to 40 percent at its Noida manufacturing facility in continuation of Vivo’s pledge to ‘Make in India,’ Nipun Marya, Vivo India director-brand strategy, said at the launch of V20 SE in West Bengal.
Vivo accounted for 28% of the national market share and was the top brand in terms of value in the offline smartphone market in 2020.
The market share in West Bengal is 21 percent, the company said. The demand for Vivo grew in the last year, although it shrank by one percent in West Bengal.
Marya said West Bengal contributes more than 5 percent (by volume) to India’s overall smartphone market, selling about 5 lakh smartphones every month.
Recently, Apple has started production of its flagship iPhone 11 at Foxconn near Chennai, India. It is the first time in the country that the tech giant can build a flagship unit. Retail sources tell CNBC-TV18 that iPhone 11 is now available in stores with “Assembled in India” tags. As of now, consumers do not see the downturn in the market (PRICES), although it is assumed that we may eventually see this happen as making these devices locally saves Apple’s company Apple 22 percent on import duty.
Apple has now made two country-based handset models-iPhone XR being manufactured by Foxconn in Chennai and iPhone 7 by Wistron in Bangalore. Wistron manufactured the original iPhone SE and iPhone 6s but those were discontinued in 2019.
Vivo pulled out of Title Sponsorship From IPL 2020 due to ongoing tension between India and China on the borders.
With this season, the Indian Premier League will have a new standalone sponsor after VIVO has agreed to take a break from their sponsorship obligations in 2020 in the face of increasing tensions at the border between India and China.