- The Viacom18-owned, ad-supported streaming service Voot claims on its platform it has crossed 100 million active monthly users.
The Viacom18-owned, ad-supported streaming service-claims on its platform it has crossed 100 million active monthly users. That meets a self-proclaimed goal that Voot set for itself on the third anniversary of its launch in India in April last year. Viacom18 claims that Voot remains the second-largest player in the ad-led video-on-demand market’s so-called’ premium’ category, with Disney-owned Hotstar leading over 200 million monthly active users, by the last number disclosed. Citing App Annie data, Voot says it is first in terms of commitment (46 minutes) and visit frequency, however, the latter defined as the ratio of daily active users to monthly users.
“Achieving 100 million active monthly users in just three years is no mean feat,” said Akash Banerji, the head of Voot’s ad-led video platform business, in a prepared statement. “By concentrating on improving continuous interaction and reaching through impact alliances, product and tech advances, and flexible content strategy, we have been able to achieve this new audience milestone. Our relentless pursuit of building a digital company, using a first user strategy and basing all decisions that drive higher engagement, is the only factor that has helped us achieve a premium user base of 100 million, leading to a 2x increase in monetization.
Voot’s partners include Airtel, Flipkart, LG, MX Player, Ola, Samsung, and Sony as well as others. It launched Voot Studio in April last year to offer its creative services to advertisers. Which contributed to brand-driven shows such as the talk show Work it Up, presented by TikTok and hosted by actress-former VJ Sophie Choudry, and the three-part travel food show Cheat Week in Singapore, presented as host by Singapore Tourism and chef Saransh Goila. And eventually, last year Voot extended its original offerings to include more Indian languages including a Telugu version of the Feet Up talk show with the Stars.
Voot is an Indian On-Demand Video Subscription (SVOD) service. It was launched in March 2016 and is Viacom 18’s online arm. It is the advertising-led video-on-demand platform of Viacom 18 which is available as an app for iOS, KaiOS (JioPhone) and Android users, and a mobile consumer website.
Voot is only available in India and hosts more than 40,000 hours of video content, including channel shows such as MTV, Nickelodeon, and Colors. Content can also be found in several languages, including Kannada, Marathi, Bengali, Gujarati, Telugu and Tamil
