- The firm has partnered with Amazon this festive season.
- Vu is looking to get Rs 1,300 crore in revenue this year.
- The Indian TV set market of Rs 22,000-crore is growing at 8-10 percent.
California-Indian Luxury TV player, Vu Televisions is all set to launch their fresh television variety – Vu UltraAndroid TV. Demand for Vu Televisions has only risen in recent years, and this festive season, with a 30 percent YoY development, Vu Televisions is highly bullish about doubling its development compared to last year.
The firm is also looking to accomplish this fiscal year’s turnover of Rs 1,300 crore, the company’s top executive said. For the past five years, Vu Televisions has been selling online on Walmart-backed Flipkart.
Devita Saraf, Chairman, Vu Televisions said: “With an ideal combination of innovation and technology, Vu Televisions has revolutionized the video viewing experience for its customers over the years. Our customers are mainly young, educated India with continually changing preferences. Vu Televisions provides precisely that section of the audience that not only seeks excellent image and sound quality, but also fresh creative experiences that are component of their daily life.
The UltraAndroid TV is a full entertainment package in itself, not just an ordinary TV set. The magnificent clarity and immersive surround sound of UltraAndroid TV is an asset to the characteristics of TV. The exceptional resolution, impeccable connectivity and simple access to Google’s globe make TV a must-have in your living spaces.
A set of power-packed requirements comes with the VU UltraAndroid TV. The Ultra Android TV is equipped with a Pure Prism Grade High Brightness Panel and an exemplary Adaptive Contrast to preserve the ideal color precision for practical clarity. With an additional 8 GB storage, UltraAndroid TV provides accessible access to Google’s globe. More entertainment and less trouble are provided by the ActiVoice search and personalized suggestions.
The Vu UltraAndroid TV range is powered by the recent version of Google Android 9.0 and is equipped with remote Hotkeys for Netflix, Amazon Prime Video, Hotstar, YouTube and Google Play that create a user-friendly experience while viewing content. For the finest sound experience, the TV set comes with built-in Dolby and DTS Surround Sound Technologies. VU Ultra Android TV features a Google chrome cast function that allows you to simply cast films, displays, and pictures from your Android, iOS, Mac or Windows device to your TV set. It also has Bluetooth 5.0 built-in version.
The firm that sold more than a million internet televisions and exceeded last year’s revenue of Rs 1,000 crore is also bullish about this year’s 30 percent development. The business considers the present slowdown as a chance, said the CEO.
The Indian TV set market of Rs 22,000-crore is growing at 8-10 percent. Market tracker GfK reports that internet brands accounted for 20% of the total amount of TV revenues in 2018. 55-inch has become the fresh 32-inch in the television segment, according to various industry watchers.
We’re looking to get Rs 1,300 crore revenue this year, but if Diwali’s going well, we can also go beyond our predictions,” Saraf said.
The television variety will only be accessible on Amazon India on 28 September 2019, from 29 September 2019 onwards solely for PRIME members and non-PRIME members.