- Disney+ is all set to launch on 12 November 2019.
- Brodlie will be deciding what content is suitable for production or acquisition for Disney+ customers.
On Tuesday, Walt Disney Co. announced that it had hired top executive of Netflix Inc., Matt Brodlie to lead international content development for its upcoming family-oriented streaming service called Disney+
Matt Brodlie was responsible for Netflix films such as “To All the Boys I’ve Loved Before” and “Ibiza” in his role as director of the original film.
He acquired award-winning movies such as “Roma” and “Mudbound” for Netflix among which “Roma” won three academy awards.
In his new role at Disney, Brodlie will be deciding what content is suitable for production or acquisition for Disney+ customers outside of the United States, according to a statement from the company. An alumnus of Standford University, Matt Brodlie has worked in the same roles at Netflix, Exclusive media and Paramount worldwide.
Netflix was sued by Twentieth Century Fox Film Corporation for poaching employees as it built an audience of nearly 149 million global customers and had been taking away high-profile executives from rivals in recent years.
Disney+ is all set to launch in the United States on November 12, 2019.
It will be an ad-free monthly subscription-based streaming service in April. It is priced at $7 monthly or $70 annually with a slate of new and classic TV shows and movies from some of the most popular entertainment franchises which includes Pixar, Marvel, Lucasfilm, National Geographic and 20th Century Fox.
The global video streaming market is expected to grow from $ 3.25 billion in 2017 to $ 7.50 billion by 2022 which is almost double the market.
Increase in the number of mobile devices and high-speed connections, online video content is at the fingertip of consumers. With the increase, the need for videos and a large number of end users global giants such as Amazon Prime, Netflix is already garnering views.
It will be interesting to see how Disney+ will compete with already existing big players in the video market and deliver premium content to the consumers.