• About
  • Contact
Monday, June 27, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

Were You One Of The 11.2 Million Who Watched Ind Vs NZ Live on Hotstar?

Sourav by Sourav
February 25, 2019
in Internet
Reading Time: 2 mins read
A A
0
hotstar logo

Hotstar created a brand new record for online viewership when 11.2 Million people watched the T-20 match between India and New Zealand! No, the big surprise is not that India has millions of cricket fans. The big news is how many people now rely on online streaming. Does this mean that TV is old news? Let us find out!

Hotstar’s performance in India

Star India’s Hotstar had earlier broken the record of 8 million live views on the YouTube video of Felix Baumgartner jumping out of a helium balloon from the Earth’s stratosphere when 10.3 million of its viewers sat down to watch the IPL final of the 2018 season. It’s fitting that this record is broken again by cricket – the most beloved sport in India.

Though on-demand streaming is not new in India – with big brands like Netflix and Amazon Prime doing exceedingly well in this segment – Hotstar offers something that these brands do not. Live sports. The brand expected this offering to help it stand out from the competition.

Interestingly, according to Star India’s MD Mr. Sanjay Gupta, 80% of the viewership in this platform is generated by movies and Tv-shows. Only 20% of the viewership is generated by sports such as cricket, pro-kabaddi, and others. This number may sound small. But what makes their niche offering seem more impressive is the fact that during IPL season, Hotstarmanaged to hit 571 Crore INR. However, one cannot only attribute this to the IPL. Hotstar also has exclusive rights to all of Star India’s content, which accounts for a large chunk of their viewership.

This platform has captured 40% of India’s online streaming market and plans to expand further. According to their own reports, they have over 150 million active users per month and have seen over 350 million downloads so far. As this platform offers free content, it only boasts of 7 lakh paid subscribers, which, in the face of 150 million users, does not seem all that great.

Ind vs New zealand

Hotstar’s plans in India

Both, Netflix and Amazon are known for offering their own unique content. While Netflix focuses on shows crafted by well-known Indian directors and writers, Amazon Prime has taken it upon itself to bring India’s comedy scene into the spotlight. It frequently launches comedy specials with India’s leading comics. Taking a cue, Hotstar recently announced its decision to pump in 120 Crore INR into its platform to generate more unique content. Until the #MeToo movement, Hotstar was home to AIB’s On Air with AIB, which was taken down following sexual harassment allegations against Gursimran Khamba. Hotstar was also responsible for the revamp of the beloved Indian show, Sarabhai Vs Sarabhai. Though the reboot did not do as well as the original, audiences were happy to see their favorite characters being silly again.

Original content is always welcomed. Indian audiences have lapped up web series like Mirzapur, Sacred Games, and Lust Stories, and are certainly clamoring for more. We hope that they collaborate with brilliant writers and push shows that inspire, entertain, and engage audiences.

Tags: hotstar
Previous Post

BSNL To Lay Off 35,000 Employees, Thanks To Jio

Next Post

Ola sells 20 Mn In-Trip Micro-Insurance Policies Per Month

Sourav

Sourav

Excellent story-teller, with a background in SEO and Digital Marketing. Likes to write and give form to opinion and incidents.

Related Posts

Ebay KO
Cryptocurrency

eBay Acquires NFT Marketplace KnownOrigin For An Undisclosed Sum

June 23, 2022
png 20220606 140359 0000
Cryptocurrency

MG Motors Announces Metaverse Platform MG Verse

June 6, 2022
png 20220602 141122 0000
Internet

Gupshup Acquires Omnichannel Customer Service Platform OneDirect

June 2, 2022
Jack Dorsey- Next Big Brand
Internet

Jack Dorsey Leaves Twitter Board 16 Years After Co-founding Social Media Giant

May 26, 2022
Spotify
Internet

Spotify To Shut Down Its Radio-like Listening App Stations

May 9, 2022
Elon Musk Twitter
Internet

Elon Musk Acquired Twitter For A Massive $44 Billion

April 26, 2022
Next Post
ola

Ola sells 20 Mn In-Trip Micro-Insurance Policies Per Month

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple Brands brand story Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian Crypto Startups Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Netflix NFT NFT Collection NFT India Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad WazirX YouTube Zomato
check more news on that pages youtube converter, filme online 2022, filme porno mature, porno amatoriale, nxnxx.org, https://xvideosxnxx.org, https://xoxporn.net

Instagram

Follow Me!

Recent News

  • Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital
  • Christiano Ronaldo and Binance Announce NFT Partnership
  • Khaby Lame Becomes World’s Most Popular TikToker

Latest News

20220627 152251 0000

Proptech Startup PropShare Raises $47 Million Led by WestBridge Capital

June 27, 2022
images 9 17

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.