- On Tuesday, the WhatsApp instant messaging app said it was rolling out a new shopping button to make it easier for individuals to explore the catalog of a company so that they know what products or services it provides.
Previously, people had to click on the company’s profile to see if there was a catalog for the company. Now, when an individual sees the shopping button, which looks like a storefront icon, they will know instantly that the company has a catalog so that they can browse items and start a conversation with only one tap about an item they see, the company said in a statement.
This would make it easier for companies to find goods that can further boost revenue. The new shopping button is available worldwide now and the voice call button will be replaced. To find the voice call button, simply press the call button to pick a voice or video call, said the Facebook-owned app.
Today, more than 175 million individuals record a WhatsApp Business account every day, and more than 40 million individuals view the catalog of a business every month, including more than three million in India, it said.
“In India, 76 percent of adults said, according to a recent survey,” I am more likely to do business with / buy from a business that I can contact through messaging than I can.
“And we want to make the shopping experience even better, particularly because, unlike any other, we are prepared for a holiday shopping season when individuals need helpful ways to make purchases remotely and companies want digital resources to close sales,” it added.
The change comes after the company recently revealed how it has been working for the last two years to help companies of all sizes handle their chats and increase their investment in increasing their scope.
And, thus, it is also looking to extend its relationships with business solution providers over the coming months.
Providing this choice would make it easier for small and medium-sized companies, wherever their employees are, to get started, sell goods, keep their inventory up to date, and respond quickly to messages they receive.
In exchange, WhatsApp said it will charge business customers for some of the services it provides, helping ‘WhatsApp continue to grow our own business while delivering and expanding free end-to-end encrypted text, video and voice calls to more than two billion citizens.’
