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Next Big Brand

WhatsApp Users in India Skyrocketed To 340 Million

Saurav Bhagat by Saurav Bhagat
September 28, 2019
in News, Internet
Reading Time: 3 mins read
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whatsapp-India

whatsapp-India

  • India currently has 340 Million WhatsApp users
  • India currently has more than 450 million smartphone users and by 2022 it could reach 700 million
  • The increased use of WhatsApp has been fuelled by low-cost internet entrants like Jio

WhatsApp is one of the world’s most popular messaging apps and retains India’s largest number of users with 340 million users. With 99 million, Brazil is second and the US is third with 68.1 million.

Not surprisingly, the U.S. ranks third for use with WhatsApp because users here have adopted other technologies such as Facebook Messenger and iMessage.

whatsapp-india-brazil
The competition looks tough.

The largest net user market for WhatsApp is India. Brazil, Argentina and India are the top three markets in terms of user penetration among smartphone users, where over 90% of smartphone users in each country will use WhatsApp this year. 

India has been able to accumulate such a large number of WhatsApp users, partly because the platform can be used on some feature phones, such as the popular JioPhone,” said Jasmine Enberg, senior analyst at eMarketer. “India’s broad user base has also made it a testing ground for new capabilities in WhatsApp, including a payment system.

She even added that since 2018, the company has been testing the service in India and this year, pending regulatory approval, is expected to launch nationwide.

The US is 3rd for net WhatsApp users at 68.1 million, but that’s just 7.7 percent of all users in the 18 countries they’re currently tracking. That’s because regular SMS, Facebook Messenger and iMessage have been widely used to hold back adoption of WhatsApp.

Mobile Messaging App Users source emarketer
Mobile Messaging App Users (source emarketer)

The two applications, however, are not mutually exclusive. Four of WhatsApp’s top 10 user penetration countries among 2019 smartphone users— Brazil, Argentina, Mexico, and Italy — are also among Messenger’s top 10 user penetration countries. And in the United Kingdom, where 53.5% of smartphone users are expected to use Messenger this year, 60.1% will use WhatsApp.

This year, we estimate that the total number of messaging app users around the world will rise to 2.52 billion people by 12.1 percent. Next year, growth will slow to 7.3 percent, reaching users of 2.70 billion.

The messaging platform had revealed in 2017 that in India it had reached 200 million users and over the next three years the service will reach over a billion users.

Mobile Messaging App Users source emarketer
Mobile Messaging App Users (source emarketer)

A Cisco study says that by 2022 there will be more than 800 million users of smartphones. India has more than 450 million smartphone users, according to Counterpoint Research, and by 2022 it could reach 700 million.

WhatsApp was founded in 2009 by Yahoo’s former employees Brian Acton and Jan Koum. When they went there to apply, both of them were rejected by Facebook.

In 2014, WhatsApp was acquired by Facebook as its largest $19 billion acquisition. After acquiring it, Facebook added a lot of features including voice calls and stories.

Google, WhatsApp, YouTube Become Most Trusted Brands In India

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Tags: whatsappWhatsApp DownloadWhatsapp EncryptionWhatsApp India
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Saurav Bhagat

Saurav Bhagat

Saurav Bhagat is an experienced digital marketer and SEO Trainer from New Delhi, India. Saurav is inclined towards brands and brand story-telling from the past half a decade. His interest in startups has made him an immense member of the NBB Family from its very early days. Saurav loves Chai and writes his day to day experiences on Quora and Yuvagasm Media too. He believes in the power of storytelling for a Brand and also in general. He often says- "Stories are powerful enough to build and erase empires and generations!"

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